PepsiCo and L’Oreal USA are the latest consumer goods brands to transform their packaging and labeling, launching new strategies that will impact various aspects across the value chain.
Glass remains one of the oldest and most-trusted packaging materials, with a history dating back over 5,000 years. See how it has evolved across CPG manufacturing.
P&G's Mouhammad Takieddin stressed the importance of science and data to measure and understand the entirety of a company's product producing eco-impact.
The PepsiCo and Frito-Lay North America brand is giving customers the chance to immerse themselves in a digital neighborhood where they have the chance to bring a flavor back to the real world.
The Hershey Company has been experimenting in leveraging consumer insights for its price pack architecture — a key strategy in today’s CPG playbook to appeal to price-sensitive consumers.
The brand is not only entering the cannabis business, but also leaning into mobile apps and other technologies to engage consumers and leverage their insights across its business.
