Jill Pratt To Lead Campbell’s Meals & Beverages Marketing as VP, CMO
The Campbell Soup Company is elevating its marketing efforts within its meals and beverages division, naming Jill Pratt as the segment’s VP, chief marketing officer.
In the role, Pratt will lead the company’s U.S. consumer experience team, working alongside the category and sales teams to strengthen customer collaborations and bring in new consumers. Pratt will elevate integrated marketing capabilities, develop the company’s innovation pipeline, and use consumer insights to drive strategy.
Additionally, she will be tasked with modernizing and growing relevance for a portfolio that includes such brands as Campbell’s, Chunky, Michael Angelo’s, noosa, Pace, Pacific Foods, Prego, Rao’s, Swanson, SpaghettiOs, and V8.
CPG History
She brings an extensive background in CPG marketing, joining from Heatonist where she partnered with hot sauce manufacturers to bring new flavors to market. Pratt also spent nearly 15 years with McCormick & Company, rising in rank from marketing director to the company’s first global CMO and helping to build its global marketing function.
At the company, she led marketing capabilities focused on growth and performance, overseeing media, A&P investment management, creative, digital, graphics, insights, innovation, R&D, culinary, commercialization, brand equity, shopper marketing, public relations, consumer affairs, and global branding, according to her LinkedIn. Also, she supported the integration of French’s and Frank’s RedHot sauce, a major acquisition for the company.
Prior to McCormick, Pratt served as Procter & Gamble’s brand manager. She now joins the leadership team at Campbell’s, reporting to Mick Beekhuizen, EVP and president of meals and beverages.
“Our consumer experience team plays a significant role in elevating our brands by engaging existing shoppers and attracting the next generation of consumers. I’m confident Jill’s leadership will take our marketing to the next level,” said Beekhuizen.
Pratt replaces Linda Lee, who left the company after being in the role for five years.
