Hershey Names Amy Roe VP of Consumer, Commercial Intelligence
Amy Roe has been named the new vice president of consumer and commercial intelligence at The Hershey Co., according to a LinkedIn post by the company's chief growth officer, Stacy Taffet.
Roe will utilize her expertise in consumer research and strategy to gain a deeper understanding of what consumers really want and need.
Also: Hershey names new CEO
Taffet shared that she values Roe’s focus on consumers and her data-driven approach to support that focus.
"Amy and her team will champion insight-based decision-making across our business, connecting the dots and leveraging advanced analytics to stay ahead of our consumers' evolving preferences," she said.
For Roe, this is the next step in a career spanning more than 23 years at Procter & Gamble, where she most recently served as vice president of analytics and insights, according to LinkedIn. At the company, she held a variety of senior leadership roles across marketing, analytics, consumer strategy and media innovation.
Hershey's Data Strategy
The company has historically used consumer behavior data to inform its business decisions, including creating more convenient packaging that drives household penetration. Recent insights suggest a shift in how consumers are purchasing and enjoying snacks, prioritizing convenience, portion control, permissibility and portability.
Hershey recently discussed consumer behavior during its earnings conversations, referencing growth in their U.S. candy, mint, and gum categories, which they believe is due to consumers reacting to the current volatile environment and seeking comfort food.
