Research Topic

PepsiCo is acquiring prebiotic soda brand Poppi. Get the details.

The company is running a Clean Feels Good marketing campaign that mixes science and consumer behavior to determine whether cleaning can feel as enjoyable as top feel-good activities.

Reckitt has set its sights on accelerating artificial intelligence-powered innovation through 2027 as part of wider Fuel for Growth organizational targets.

Mondelez International has named Norberto Chaclin its EVP and chief research and development officer. Learn more.

L'Oréal is continuing to develop its global innovation system, with the latest arm, a North American Research & Innovation Center, opening in Clark, New Jersey.

Mindful snacking is on trend. While it’s not necessarily driven by the increasing usage of GLP-1 medications, CPGs are keeping an eye on both of these consumer behaviors and catering to the wellness-aware crowd.

The cold medicine market has proved to be a difficult landscape to gain market share in as consumers prioritize symptom relief over brand loyalty. Learn more.

Lori Herman, consumer insights lead at Mondelez, shared details about the company’s product development approach, which includes maintaining a pulse on ongoing and emerging shopper trends.