Mondelez: How the Holidays Shape Consumer Snacking Habits
The holiday season brings unique opportunities to connect lifestyle trends with snacking. In fact, thousands of consumers have said that childhood memories and cherished traditions deeply influence their snacking habits, according to Mondelez's State of Snacking report.
As consumer goods companies prepare to release their holiday lineups, products are likely to tie into nostalgia; celebrations such as Diwali, Hanukkah and Christmas; and generational trends.
The study, developed in partnership with The Harris Poll, identified three key snacking statistics that could help inform holiday snacking innovations over the next several months.
- We're All Connected by Snacks: Seventy-six percent agreed with the statement, "Some of my fondest childhood memories include sharing a snack with my parents."
- Sharing Is a Holiday Pastime: A majority of global consumers (78%) enjoy sharing their favorite childhood snacks with others.
- Snacks Have Generational Significance: Seventy-three percent of surveyed respondents agreed that there are certain snacks their family eats that have been passed down through several generations.
“Snacking is about more than satisfying a craving — it’s about tapping into cherished memories and forging deeper connections, particularly during the holiday season,” Melissa Davies, senior manager, global insights and trendspotting, said in a statement. “Whether it's recreating childhood memories or establishing new rituals, snacks play a central role in celebrating the holidays and strengthening bonds.”
