Getting rich in data can give CPG companies an edge as they mold consumer insights into patterns for potential upcoming consumption trends. Learn more.
The company is running a Clean Feels Good marketing campaign that mixes science and consumer behavior to determine whether cleaning can feel as enjoyable as top feel-good activities.
Reckitt has set its sights on accelerating artificial intelligence-powered innovation through 2027 as part of wider Fuel for Growth organizational targets.
L'Oréal is continuing to develop its global innovation system, with the latest arm, a North American Research & Innovation Center, opening in Clark, New Jersey.
Mindful snacking is on trend. While it’s not necessarily driven by the increasing usage of GLP-1 medications, CPGs are keeping an eye on both of these consumer behaviors and catering to the wellness-aware crowd.
The cold medicine market has proved to be a difficult landscape to gain market share in as consumers prioritize symptom relief over brand loyalty. Learn more.
