L'Oréal Opens Largest Research & Innovation Center Outside of France
L'Oréal is continuing to develop its global innovation system, with the latest arm, a North American Research & Innovation Center, opening in Clark, New Jersey.
The 250,000-square-foot scientific research center represents a $160 million investment and the largest facility for L'Oréal outside of France. It includes a 26,000-square-foot modular lab, a center where up to 400 consumers can perform daily product testing, and an on-site mini factory through which the company looks to scale final formulations before full-scale production.
“This center embodies L'Oréal's uniquely end-to-end innovation model, from upstream advanced research on new breakthrough ingredients to the downstream development of formulas ready for scale-up to deliver high-performance, safe, and responsible beauty solutions," said Barbara Lavernos, deputy CEO of L'Oréal, who is in charge of research, innovation, and technology.
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R&I Center Details
The center employs more than 600 scientists, engineers, and researchers working across product innovation, development, and testing to develop innovations for the company’s American brands such as Maybelline, CeraVe, Redken, and Kiehl's.
They will partner with academics, biotech companies, and startups across the U.S. to scale-up new ingredients and develop new products and innovations with an eye toward sustainability, inclusivity, and personalization.
The center is part of global research and innovation ecosystem that includes hubs in France, Brazil, South Africa, India, China, and Japan.
"This investment will enable us to pioneer groundbreaking product innovations for American consumers that anticipate global market needs,” said David Greenberg, CEO of L'Oréal USA and president of the North America Zones.
