NPDI (New Product Development & Introduction)

The world’s largest social food network is getting in the frozen treat space as it launches limited-edition Tasty ice cream flavors.

Walmart's warehouse club chain is getting an exclusive sales window for “Caticorn” cereal before the limited-edition SKU roll out to other retailers in March.

The new system gives McCormick's product developers the ability to explore flavor territories more efficiently to predict and develop new combinations from a plethora of data sources.

Walgreens supported the launch of Procter & Gamble’s Gillette SkinGuard razors with a variety of activity in January. The product addresses the problem of shaving irritation through an entirely new design philosophy, according to P&G.

A wearable sensor from La Roche-Posay measures skin pH levels to help consumers care better for their skin.

The exclusive joint platform enlists musicians and athletes to inspire consumers to make a difference in the world.

The launch is yet another indication that private label is gaining steam in the U.S.

The upscale shoe brand has improved collaboration and reduced manual data entry with a PLM implementation from Centric Software.

How do you confront a consumer-driven world? By re-evaluating every sales and marketing practice in your organization.