NPDI (New Product Development & Introduction)

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NPDI (New Product Development & Introduction)

A collection of articles, white papers, guides and other content related to emerging strategies, best practices, and leading tools and technology providers for the development and market introduction of new products.

How do you confront a consumer-driven world? By re-evaluating every sales and marketing practice in your organization.

New initiatives from the two giants are the latest examples of leading CPGs launching or partnering with product incubators to find and foster innovation outside their own four walls.

The upstart brand's success illustrates the growing influence of small product manufacturers on the consumer goods marketplace.

Whole Foods Market

Amazon's healthy grocery chain recognized product partners for their quality, innovation and sustainable sourcing practices through its sixth annual Supplier Awards.

By using selective laser sintering technology and a more lightweight, flexible powder, China-based Peak is claiming “superior cushioning performance.”

Tom's Whole Care Mouthwash

Tom’s of Maine has introduced Whole Care Mouthwash, an all-natural, alcohol-free product that helps fight cavities, strengthen enamel, restore minerals, freshen breath and clean between teeth.

The flavored sparkling water brand helps the company move toward a healthier, lower-calorie portfolio.

The CGT community’s preferred providers of solutions for new product development (including introduction) and various aspects of product lifecycle management.

Chobani new packaging in store

The still-growing "yogurt-plus" brand is celebrating its 10th anniversary with a new visual identity, wordmark, packaging design and regional product rollout.

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