NPDI (New Product Development & Introduction)

The generative AI frenzy is hard to ignore, but as many early tests fall short, companies are increasingly looking for solid proof of its real-world impact.

The company is currently in beta testing with consumers, through which it garners insights from real-world use around the end-to-end product experience, including unboxing, brewing performance, taste, and aroma.

The new 100,000-square-foot facility is in Summit, New Jersey, and includes an insights lab, a sensory lab, and a design lab. Get the details.

Reckitt has set its sights on accelerating artificial intelligence-powered innovation through 2027 as part of wider Fuel for Growth organizational targets.

Kraft Heinz has entered the ready-to-drink BevAlc market with a new innovation. Get the details.

Kraft Heinz is driving increased innovation as a percentage of sales (up 1.6% in 2022 to almost 3% in 2024) — largely attributing this growth to its Agile@Scale strategy.

Artificial intelligence has been embedded at nearly every step of product development, from product blueprint to computational design to 3D prototyping. For many consumer goods companies, the timeline from ideation to ready-to-market or pilot periods has shortened as a result.

Will shoppers buy three bottles of laundry detergent instead of one if it means a better and more eco-friendly experience? Henkel thinks they might.