A collection of articles, white papers, guides and other content related to emerging strategies, best practices, and leading tools and technology providers for the development and market introduction of new products.
This guide explores how the world's leading product companies - in apparel, CPG, food & beverage, and more - accelerate product design, development, and launch processes to improve time to market, collaboration, and brand experiences.
Shopping can be highly emotional, creating connections among people and providing a sense of control in one’s life. However, those qualities might not seem to jibe with the transactional bustle of back-to-school season.
Through a partnership with Innit, the rice brand launched a new tech initiative that leverages the Google Lens visual search technology to connect digital information to physical products and unlock meal solutions.