NPDI (New Product Development & Introduction)

New CPG product introductions declined 16% during the pandemic, but retail shelves are ready and waiting for the pipeline to unleash new innovations to woo consumers with less spending power. 

Nike is marrying its consumer feedback loop with its virtual ambitions through the launch of its first member-inspired virtual products. 

After spending the last two-plus years simplifying SKUs to keep production lines moving and products on shelves, many CPGs are now embracing new innovation strategies that meet today’s exceedingly heightened consumer expectations. Learn how.

CPGs are in a new era of innovation, but many remain saddled with legacy systems and processes. Explore the tech helping them overcome common new product development and launch challenges to realize true innovation.  

CGT talked with Katia Walsh about some of the most significant ways Levi's is leveraging AI and machine learning, including in consumer engagement, product development, and pricing.

In this one-on-one interview with the co-founder of Eat the Change, Honest Tea, and PLNT Burger, we dig into what it's like innovating in a startup vs. a giant company,

If hindsight is 20/20, what would you do differently in your next startup role? We chat with the co-founder of Honest Tea to learn how he's doing just that with this latest venture.  

Coca-Cola continues to leverage the benefits of its revamped organizational structure as the company ramps up its innovation plans and taps into its digital investments to adjust to shifting consumer needs.

Whether it’s right-sizing the staffing or knowing the magic question to get the necessary resources, the potential for a product launch misstep is vast, and learning from previous wins and losses is essential.

Successfully developing and launching new products is vital to CG growth, but unfortunately nearly 40% fail to meet pre-launch projections. Find out why and how your new product approach ranks against your peers.

Effective new product development requires a structured approach from ideation through launch. Benchmark your processes against your peers and learn how a infusion of technology can give you a leg up.