A collection of articles, white papers, guides and other content related to emerging strategies, best practices, and leading tools and technology providers for the development and market introduction of new products.
Wolverine World Wide, the $2 billion-plus footwear and apparel company that includes a dozen brands in its portfolio, is marrying consumer data with digital product testing in order to navigate today’s rocky landscape.
Consumer goods suppliers that want to get their products in front of retailers will have to direct their efforts on highlighting benefits from a virtual standpoint thanks to our perpetual state of social distancing.
Trying to predict the trends that buyers would be looking to service, and that retailers could respond to, is an industry-wide challenge.
Thanks to insight from buyer search results, however, we can identify some of the products and characteristics that you’ll see trending on store shelves