NPDI (New Product Development & Introduction)

  • L’Oreal Launches DTC Hair Color Brand

    Dubbed Color&Co, the new at-home hair coloring brand aims to deliver "exceptional" results via on-demand digital consultations with professionals.
  • Adidas Introduces 100% Recyclable Shoes

    The performance apparel maker's “Futurecraft Loop” initiative will manufacture shoes entirely from ocean plastics that can be returned and repurposed into another pair.
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