The traditional rule book has largely been tossed out, and CGs are deploying new strategies to drive and sustain their businesses, according to a sneak peak at some must-read industry research.
Inefficiencies in R&D and NPD practices can mean the difference between a profitable, predictable innovation engine and a string of underperforming laggards that drain revenue and resources. But how can CPG organizations remain focused on innovation success while prioritizing changes to product portfolios? Download the white paper for best practice insights.
While the pandemic has prompted a rapid increase in virtual meetings, some consumer goods brands and retailers expect the trend to stick after its conclusion.
Wolverine World Wide, the $2 billion-plus footwear and apparel company that includes a dozen brands in its portfolio, is marrying consumer data with digital product testing in order to navigate today’s rocky landscape.