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Successful Product Introduction Requires a Structured Approach

Tim Denman
Editor in Chief
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New products are the lifeblood of the consumer goods industry. Whether it is a product/line extension or a blue-sky innovation, introducing new offerings keeps the portfolio fresh and top of mind among consumers.

Effective new product development requires a structured approach from ideation through launch, and significant challenges and market barriers must be conquered to succeed. This Targeted Research report benchmarks the current state of product launching across the CG landscape and pinpoints where today’s leaders are placing big technology bets to ensure pre-launch forecasts are met.