product launch innovation

Unleashing the Future of Product Innovation


CPGs are in a new era of innovation, but many remain saddled with legacy systems and processes. While the goal may be a market-defining launch, only a fraction achieve such status — nearly half of new product launches line extensions and one-quarter are revisions to existing products.

Although all have their rightful place in the portfolio mix, category-changers are the ultimate goal. Download this infographic to explore the technology helping consumer goods companies overcome common new product development and launch challenges to realize true innovation.