Tech Transformation Podcast: Seth Goldman of Eat the Change on CPG Innovation

4/6/2022

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In this episode of Tech Transformation, we sit down with Seth Goldman, co-founder of Eat the Change, Honest Tea, and PLNT Burger, to break down some of the differences of innovating in a startup vs. a giant company. We talk about what it’s like trying to balance conscious consumption with making a profit in the food space, and we discuss greenwashing in the consumer goods industry.

Topics discussed with Goldman, who also sits on the board of Beyond Meat:

What it’s like for Goldman being back in a more start-up, entrepreneurial role, and those "hindsight is 20/20" moments he’s drawing from
Why launching a kid’s version of Honest Tea was so impactful and how he’s using that perspective now
The differences between re-doing food and un-doing food, and what’s required for brands to be successful
The making of Eat the Change’s newest product innovation, Cosmic Carrot Chews
How CPGs can balance greenwashing with the value of achieving incremental progress
The challenge and importance of balancing conscious consumption with operating and generating profits in the food space