Shopper Intelligence

On Nov. 12, Lyons Wyatt will explore how the rapidly expanding use of GLP-1 medications is influencing shopping habits and creating new opportunities for retailers and CPGs.

New hydration brands are entering the market at a rapid clip, each fighting for the same shelf space, the same displays and the same access to store managers.

While it can be tempting to seize a trend for all its worth, CPG brands would be wise to take a more nuanced approach when it comes to GLP-1 medications.

The brand ran its strongest campaign to date with a multi-placement, onsite strategy.

What started as a premium pasta relaunch quickly became a lesson in how real-time data helps brands correct execution, react to trends and avoid costly missteps.

The new hire will champion insight-based decision-making across the company.

The sparkling water market is far from flat.

Gen Z and millennials were the most concerned about rising prices. Learn more.

See what leadership from leading CPG companies — and a few retailers — are saying about consumer behavior and how they are responding and adapting in real time. Executives from top CPGs and retailers weigh in on changing shopper habits and how they're adapting fast.