Jennifer Guhl
ARTICLES BY THIS AUTHOR
- 9/15/2025
53% of Consumers Distrust AI-Enabled Search Results: Gartner
Consumers want more control over their online search experience, especially by turning off AI summaries. - 9/15/2025
Ralph Lauren Launches AI Chatbot Stylist
Ask Ralph arranges shoppable outfits pulled from available inventory within the Polo Ralph Lauren brand. - 9/10/2025
Gartner Predicts Sharp Rise in AI Agents Within Enterprise Applications by 2026
Gartner predicts that by the end of 2026, 40% of enterprise applications will incorporate task-specific AI agents, up from less than 5% today. - 9/2/2025
Conagra’s Future of Snacking: Consumers Choose Flavor, Wellness and On-the-Go Formats
The report highlights five key trends influencing consumer behavior in the expanding U.S. snack market, while also reflecting on relevant global trends. - 10/20/2024
Smart Pricing: How Clorox Adapts to Consumer Trend Shifts With Advanced Analytics
The company was challenged by a lack of hard data in its decision-making process for pricing recommendations and adjustments. In order to move forward with more informed pricing decisions, Clorox knew it needed to tap into new insights and analytics. - 8/29/2024
All Ages Welcome: 30% of Consumers Exclusively Prefer Digital Promotions
While inflation has significantly declined, concerns persist, and consumers are reacting to these concerns by looking for discounts or cutting back wherever possible. - 6/13/2024
Campbell Soup Company Enters Connected TV Marketing Channel
Campbell's Snacks, a division of the Campbell Soup Company, recently entered into the connected TV marketing space to support its recent brand partnership with Major League Soccer (MLS) as the official snack sponsor. - 6/13/2024
Regis Rimbert Appointed as CEO of Wolford
Global luxury brand Wolford, part of luxury group Lanvin Group, has appointed Regis Rimbert as its next CEO - 6/12/2024
Eric Williams to Lead IT Efforts at C.F. Martin & Co
Acoustic guitar manufacturer C. F. Martin & Co. has announced that Eric Williams will join its leadership team as its new senior director of IT. - 6/12/2024
Digital Investments Drive Growth for Top Consumer Goods Companies
Advanced technology is proving to be a difference maker among consumer goods companies, as evidenced by a recent study from Bain & Company.
