Jennifer Guhl
ARTICLES BY THIS AUTHOR
- 11/2/2025
How to Transform Product Data for the AI Shopping Era
The shift to agentic commerce presents both challenges and opportunities for consumer goods companies and retailers, requiring them to focus not only on consumers, but also on the algorithms that parse through digital product information to influence what items people view and ultimately buy. - 10/27/2025
Gartner Reveals Top Strategic AI Predictions for 2026 and Beyond
At the recent Gartner IT Symposium/XPO, Gartner revealed its top ten strategic predictions for 2026 and beyond, covering three categories: talent in the AI age, sovereignty and insidious AI. - 9/15/2025
53% of Consumers Distrust AI-Enabled Search Results: Gartner
Consumers want more control over their online search experience, especially by turning off AI summaries. - 9/15/2025
Ralph Lauren Launches AI Chatbot Stylist
Ask Ralph arranges shoppable outfits pulled from available inventory within the Polo Ralph Lauren brand. - 9/10/2025
Gartner Predicts Sharp Rise in AI Agents Within Enterprise Applications by 2026
Gartner predicts that by the end of 2026, 40% of enterprise applications will incorporate task-specific AI agents, up from less than 5% today. - 9/2/2025
Conagra’s Future of Snacking: Consumers Choose Flavor, Wellness and On-the-Go Formats
The report highlights five key trends influencing consumer behavior in the expanding U.S. snack market, while also reflecting on relevant global trends. - 10/20/2024
Smart Pricing: How Clorox Adapts to Consumer Trend Shifts With Advanced Analytics
The company was challenged by a lack of hard data in its decision-making process for pricing recommendations and adjustments. In order to move forward with more informed pricing decisions, Clorox knew it needed to tap into new insights and analytics. - 8/29/2024
All Ages Welcome: 30% of Consumers Exclusively Prefer Digital Promotions
While inflation has significantly declined, concerns persist, and consumers are reacting to these concerns by looking for discounts or cutting back wherever possible. - 6/13/2024
Campbell Soup Company Enters Connected TV Marketing Channel
Campbell's Snacks, a division of the Campbell Soup Company, recently entered into the connected TV marketing space to support its recent brand partnership with Major League Soccer (MLS) as the official snack sponsor. - 6/13/2024
Regis Rimbert Appointed as CEO of Wolford
Global luxury brand Wolford, part of luxury group Lanvin Group, has appointed Regis Rimbert as its next CEO
