Jennifer Guhl
ARTICLES BY THIS AUTHOR
- 10/20/2024
Smart Pricing: How Clorox Adapts to Consumer Trend Shifts With Advanced Analytics
The company was challenged by a lack of hard data in its decision-making process for pricing recommendations and adjustments. In order to move forward with more informed pricing decisions, Clorox knew it needed to tap into new insights and analytics. - 8/29/2024
All Ages Welcome: 30% of Consumers Exclusively Prefer Digital Promotions
While inflation has significantly declined, concerns persist, and consumers are reacting to these concerns by looking for discounts or cutting back wherever possible. - 6/13/2024
Campbell Soup Company Enters Connected TV Marketing Channel
Campbell's Snacks, a division of the Campbell Soup Company, recently entered into the connected TV marketing space to support its recent brand partnership with Major League Soccer (MLS) as the official snack sponsor. - 6/13/2024
Regis Rimbert Appointed as CEO of Wolford
Global luxury brand Wolford, part of luxury group Lanvin Group, has appointed Regis Rimbert as its next CEO - 6/12/2024
Eric Williams to Lead IT Efforts at C.F. Martin & Co
Acoustic guitar manufacturer C. F. Martin & Co. has announced that Eric Williams will join its leadership team as its new senior director of IT. - 6/12/2024
Digital Investments Drive Growth for Top Consumer Goods Companies
Advanced technology is proving to be a difference maker among consumer goods companies, as evidenced by a recent study from Bain & Company. - 3/28/2024
Southern Glazer’s Staffs New Data Center To Advance Digital Capabilities
A new Enterprise Data Center of Excellence will help the organization better leverage analytics, AI, and data. Learn more. - 3/28/2024
Dollar Shave Club and UNTUCKit Tackle Disconnected Systems With ERP Integration
DTC brands Dollar Shave Club and UNTUCKit have turned to ERP upgrades to improve operations, automate processes, and expand products online and in-store. - 3/27/2024
Estée Lauder Gets Early Start on Next-Gen Talent With Science Showcase
Estée Lauder is fostering the next generation of consumer goods professionals, hosting STEM-related events where local children and teens in Long Island, New York, get an inside look into the company’s science and technology efforts. - 3/27/2024
Nestlé Purina Opens Modern Manufacturing Experience Center
The new $450 million, 1.3-million-square-foot facility, will host the first-of-its-kind Manufacturing Experience Center, which will educate the next-generation workforce. Learn more.
