News Briefs

Kimberly-Clark is bolstering its e-commerce presence on Amazon, elevating content syndication efforts to ensure all of its online listings showcase high-quality product data, images, and video. 

The company, which manufactures brands like Huggies, DryNites, Kleenex, and Cottonelle,  is working with Productsup to create custom web content and have it seamlessly integrate to its Amazon.com listings. 

[Read more: Keurig Dr Pepper, 3M, Coca-Cola, P&G, and More Double Down on Digital Investments]

According to Sophie van Logtestijn, customer business manager, e-commerce at Kimberly-Clark, businesses all have their own online content needs, and having a strong foundation to build on is imperative. 

"Our goal is to continuously improve our online shelf presentation,” she said in a statement, adding that the technology being implemented offers a fully automated content platform and the necessary support to make it happen.

Consistency can be the biggest challenge, according to Koen Looijmans, EVP of retail at Productsup — particularly ensuring that online web visitors are presented with accurate product content in the appropriate language. 

"Since working with Kimberly-Clark, we've been able to ensure that all of its product content is always optimized and published correctly, enabling the company to reach more consumers around the world and provide them with a positive experience,” he added.

Fashion and textile producer TBInternational is accelerating the digital transformation of its supply chain planning systems.

TBInternational will partner with supply chain software solution provider o9 to spearhead the effort, which the company says will enable more data-driven demand planning within a centralized, enterprise-wide platform. This platform will also optimize decision-making on stock building and the buy-plan creation within a single system. 

See Also: Hershey Strengthens Supply Chain Resiliency With Manufacturing Acquisitions

The fashion group and textile producer is based in Germany but has locations in the U.S. and Australia. Globally, more than 15,000 retailers and 100 online e-commerce channels sell the company’s brands and products, which include clothing and accessories. The company has built its business model around fast turnaround times and using limited resources, making effective, foolproof supply chain planning all the more important. 

“Our greatest competitive advantage is the depth of our value creation,” said Johannes Rudenko, managing director logistics and IT at TBInternational, adding that the partnership would hopefully enable the company to continue offering a variety of different styles while providing better data-driven visibility into supply chain operations. 

 

Snap, the company that owns social media platform Snapchat, is continuing to innovate with augmented reality, and Coca-Cola is the latest brand to partner with them. 

Coca-Cola is the first brand to install a prototype AR-enabled vending machine which works as a portal to AR experiences and rewards. Consumers who engage with the machine can use different hand gestures to control what happens within the experience. 

According to Snap, the company shares a long-term vision with Coca-Cola to “build an AR ecosystem that evolves the way people engage with the Coke brand across their vending machines, app, and website.”

• Also read: Coca-Cola Signs As Early Partner for OpenAI’s ChatGPT, DALL-E Generative AI

Per Snap’s “Future of Shopping + Snapchat Community 3.0 Research,” brands that create innovative experiences, such as with AR, are 82% more likely to be recommended to others. 

Snap’s ecosystem of AR also includes a shopping suite through which retail and CPG partners can leverage AI tech like 3D Viewer — interactive product visualization that allows shoppers to review every angle and detail of an item — AR Try-On, and Fit Finder, which provides personalized fit and size recommendations based on consumers’ body shape and preferences.

Additionally, brands like Nike have also utilized Snap’s technology within its store experiences, leveraging AR Mirrors through which shoppers can virtually try on products and create and share content.

PepsiCo’s Frito-Lay and Quaker brands have opened a greenhouse learning center at their R&D headquarters that may triple the company's packaging certification timeline. 

Part of PepsiCo’s Pep+ initiative, the facility will be used to field test, measure, and analyze compostable packaging with the goal of accelerating innovation and enabling packaging products to move from testing to certification-ready at least two to three times faster. 

The R&D packaging team will test the biodegradation properties of compostable packages in different environments, as well as validate lab results through simultaneous, real-time experiments to improve packaging formulations and iterate packaging solutions quicker, said the company. 

• See also: Unilever Combats Food Waste with New Temperature-Sensitive Smart Mayonnaise Jars

"Our sustainable packaging vision is to build a world where packaging need never becomes waste," said Denise Lefebvre, SVP of R&D for PepsiCo, in a statement. "We're actively changing our own compostable snack packaging technologies. By sharing these technologies, we're inviting the industry to make these changes as well. We are prioritizing, investing in and expediting projects to build a more circular, inclusive economy."

The facility is the first of its kind for the company and is located next to and complements the existing prototyping lab where compostable packaging is born. It will also educate partners and stakeholders on the benefits of transitioning to compostable packaging, demonstrate circularity with biodegradable materials, and provide training to co-ops and visitors.

Levi Strauss & Co is now leveraging artificial intelligence to create virtual body-inclusive avatars that will supplement the company’s human models to increase diversity and elevate the consumer experience. 

Amy Gershkoff Bolles, global head of digital and emerging technology strategy at Levi Strauss & Co., said the tech allows Levi’s to create “hyper-realistic models of every body type, age, size, and skin tone.”

Levi’s is working with LaLaLand.ai, an AI-powered digital fashion studio, to expand its model availability. Right now, the company’s e-commerce site and app typically showcases one model per product. The company hopes to increase the number of models to unlock a future “where we can enable more customers to see our products on more models that look like themselves, creating a more personal and inclusive shopping experience.”

• Read more: Levi’s Readies For DTC-Optimized On-Cloud ERP and Raises Bot Bar

“While AI will likely never fully replace human models for us, we are excited for the potential capabilities this may afford us for the consumer experience,” said Gershkoff Bolles. “We see fashion and technology as both an art and a science.” 

Levi’s said it will continue focusing on its digital transformation journey, balancing digital fundamentals while investing emerging tech that will improve the customer experience. 

AB InBev is preparing for its next phase of expansion, enhancing its global connectivity and productivity-boosting systems and evolving its digital infrastructure platform to fit with longer-term plans. 

The beer company has tapped Orange Business to spearhead the initiative in Europe. The two companies will work to overhaul legacy systems and improve connectivity between AB InBev’s 70 European locations and its Belgium headquarters. As part of the project, Orange Business will move voice services to SIP-based solutions and transition employees to a Microsoft Teams environment. 

• See Also: How AB InBev Is Tightening Its Grip on Pricing With Analytics

Pieter Bruyland, VP of solutions Europe at AB InBev outlined the beer company’s broader ambitions in the region – including the implementation of smart breweries, expansion of its digital footprint, boosting its cybersecurity infrastructure, and automating more processes across the ecosystem – and expressed optimism about how the renewed partnership with Orange will fit into these plans. 

The brewing company is driving significant expansion efforts into brand partnerships across the globe. Kraft Heinz recently announced plans to implement AB InBev’s BEES e-commerce platform in order to grow its reach within emerging markets in LATAM. Speaking at the Consumer Analyst Group of New York (CAGNY) investors conference last month, Rafael de Oliveira, Kraft Heinz EVP and president of international markets described how they aimed to reach more than 1 million potential new points of sales in Latin America alone as a result of the partnership.