A collection of news, articles and other featured content about Cause Marketing/ Community Programs.
Procter & Gamble used this month's edition of brandSaver to support the March 8 designation of "International Women's Day."
As feminine hygiene brands launch initiatives aimed at helping girls in need access period products, Walmart is jumping in to support the cause efforts.
Amazon observed Giving Tuesday by introducing voice-powered toy donations via Alexa.
Aldi tied in to Giving Tuesday this year by pledging to match each of its orders made that day through grocery delivery service Instacart with a donation (up to $100,000) to Feeding America.
Albertsons Cos. chains including Jewel-Osco, Safeway, and Acme drew Halloween shoppers with purchase incentives and exclusive offers this season.
Albertsons Co.’s Acme is activating its partnership with the NFL’s 2018 Super Bowl champions for a multifaceted campaign engaging brands and targeting fans this season.
Ahold Delhaize's Food Lion is running its second annual October fundraiser for veterans group Hope for the Warriors, this year tying donations to bulk purchases.
H-E-B supermarket just wrapped a "Pet Event" targeting current and potential pet owners with “two weeks of tail wagging deals” and cause marketing activity.
Publix ran several promotions in September driving shoppers to order its popular sub sandwiches online for in-store pickup.
For the second year in a row, Amazon teamed up with the American Childhood Cancer Organization (ACOO) to tie in to September's designation as "Childhood Cancer Awareness Month."
Walmart is promoting several food brands in its stores as fellow supporters of sustainable farming practices.
PetSmart has replaced its PetPerks loyalty program with a points-based program dubbed Treats.