Retail Execution

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Retail Execution

A collection of news, articles, guides and other content examining new strategies, best practices and innovative tools and solution providers related to the effective monitoring and deployment of in-store marketing, account management and other sales initiatives.

VIEW ON-DEMAND!   The 2020 Consumer Goods Sales and Marketing Summit virtual experience provided consumer goods executives with the unprecedented opportunity to learn from the industry’s leading consumer goods experts.

Wolverine World Wide, the $2 billion-plus footwear and apparel company that includes a dozen brands in its portfolio, is marrying consumer data with digital product testing in order to navigate today’s rocky landscape.

Those of us in the business of making and marketing products may benefit from some selective culling of business thinking, habits and practices that worked before 2020 but may not meet the needs of 2021 and beyond.

FORM.com, a company in low-code/no-code mobile data collection acquires GoSpotCheck's task management and image recognition platform in a carveout.

Nike saw a strong second quarter, marking three straight quarters of roughly 80% digital growth. Hear why Nike’s ability to reach consumers digitally “is just getting better and better as this pandemic goes on.”

Retail execution came to a standstill when the pandemic hit, and today’s CGs are spending their days learning how to pivot. To explore how companies can remain agile enough to shift and still stay successful when it comes to retail execution tools and strategies, CGT hosted a virtual fireside chat with two industry thought leaders.

Nike is tapping new hologram technology to improve product fit for e-commerce shoppers.

The retailer is currently accepting submissions for its “Best of Brands” summits online in the following categories: grocery, produce, deli, general merchandise, frozen, dairy, and health and beauty care.

Executives from Nestlé, Tesco, and TerraCycle kicked off CGSM 2020 with a spirited discussion on the future of CG and retail, focusing on what must be done now to make a sustainable future a reality.

The 17th annual Consumer Goods Sales & Marketing Summit dove into consumer-obsessed innovation strategies, technologies, insights and more.

In the face of another prospective round of panic buying, we spoke with a leading pet care and supply company to learn how they worked backwards in order to implement new business decisions fueling agility.

This Q&A explores how a tech overhaul helped the retailer improve customer satisfaction, utilize more efficient channels like chat and SMS to empower agents, and truly provide a first call resolution.

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