Retail Execution

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Retail Execution

A collection of news, articles, guides and other content examining new strategies, best practices and innovative tools and solution providers related to the effective monitoring and deployment of in-store marketing, account management and other sales initiatives.

The hair and beauty retailer and distributor launched a new brand campaign at the start of the year aimed at helping consumers achieve salon results from the comfort of their home. It couldn't have picked a better time.

New Balance is modernizing its consumer experience capabilities through a new tech partnership.  

Learn how companies like Amazon, Stonewall Kitchen and Chewy are leveraging technology to stay connected throughout their customer journeys, while scaling their teams’ expertise to blend their B2B and B2C capabilities.

Reimagining merchandising impulse in a world without the cashier

While it’s unclear what the state of trick-or-treating will be this Halloween, candy companies are wasting no time in engaging consumers in brand-new ways this year. Ferrara is already tapping new tech in order to engage consumers during the scary season, including leaning into the rise of at-home and mobile gaming.  

Learn how the alcohol beverage company is leveraging tech to better reach its customers during a period when the old strategy simply won't cut it.

In her keynote presentation “Future Retail: Where Do We Go From Here?” Sucharita Kodali, VP, principal analyst, Forrester, gave an insightful overview of retail trends relevant to both retail and brand professionals, citing data throughout. Learn her predictions and recommendations.

Apert shared with CGT how Mars Wrigley is leveraging data during the pandemic, the company’s ongoing commitment to diversity and inclusion, and how it’s reimaging Halloween with a new Treat Town digital experience.

The beauty company's investment in artificial intelligence and augmented reality are paying off when it comes to consumer engagement, Robert Beredo, chief digital officer of L’Oréal Canada, tells CGT.

After weeks of speculation, Amazon made it official. But will the retailer be able to collect as many new loyalty members this year with Walmart+ as a competitor?

When the CDC names shopping in crowded stores a high risk activity, you can bet this holiday season is going to be different than normal. Learn how Walmart and Target are planning to adjust to shifting consumer habits this holiday season.

Barefoot Wine has teamed with the Black Eyed Peas for its first augmented reality-powered marketing campaign. Under the campaign, consumers can scan the QR code on Barefoot and Black Eyed Peas “Band Together” displays at retail, directing their smartphones to a dedicated website.

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