Retail Execution

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Retail Execution

A collection of news, articles, guides and other content examining new strategies, best practices and innovative tools and solution providers related to the effective monitoring and deployment of in-store marketing, account management and other sales initiatives.

7-Eleven Runs an E-Commerce Super Bowl Play

The c-store giant leveraged the National Football League's big game this month to spotlight its rapidly expanding 7Now delivery service.

Tucked into Microsoft’s massive booth, Kroger representatives brought to market the partners’ just-announced Retail as a Service product for the retail industry, showcasing the Microsoft Azure-powered smart technology system that has already modernized some Kroger pilot locations.

Walgreens supported the launch of Procter & Gamble’s Gillette SkinGuard razors with a variety of activity in January. The product addresses the problem of shaving irritation through an entirely new design philosophy, according to P&G.

Walgreens is testing digital screens on cooler doors at its State Street flagship store in Chicago and will expand the pilot soon.

By combining InContext’s mixed reality tools with JDA’s category management solutions, the companies hope to help retailers deliver the ideal product mix for shoppers in real-time.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: sales enablement platform Bigtincan.

StayinFront’s mobile field force technology will enable Breville’s in-store teams to manage territories effectively and standardize and complete tasks efficiently.

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