Retail Execution

With consumers’ desires constantly in flux, what trends do retailers and consumer goods manufacturers need to be aware of today? Get a predictive peek at the Next Big Thing in Retail Experiences.

It’s not enough to make products easily accessible across all retail channels; the channel itself should also play a role in their development.

The brands are among the first set to participate in Instacart's pilot program, showcasing digital advertisements on its AI-powered smart carts within the store.

Reese’s Caramel Big Cup, launched in November, is tapping technology in order to help retailers make data-driven decisions that can increase sales.

The Hershey Company’s cross-functional volunteer program that provides insight into a day in the life of a retail field team has grown to more than 2,000 total participants, helping the CPG not only keep products on shelves during Halloween but also bolster its talent pipeline.  

The 2023 Sales & Marketing Study explores the technology investments, opportunities, and challenges in the consumer goods industry.

Mark Kirkham, SVP and CMO of PepsiCo's International Beverages business, discusses the evolution of data usage, particularly in partnerships with retailers.

Learn some of the new ways PepsiCo is collecting data, how their partnerships are driving value well beyond brand awareness, and some of the technologies that are connecting the dots.