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As Consumers Shift Spend, CPGs Focus On Promotion Effectiveness
Most consumers intend to reduce their product spending during the next three to six months, and brands are being challenged to ensure their promotions are hitting the mark. -
Coca-Cola Moving Retailers Into the Digital Age While Meeting Consumers In the Metaverse
The Coca-Cola Company is pushing forward on getting its less digitally advanced retail partners up to speed, as the company continues its own efforts to digitize and streamline the enterprise to more effectively engage with consumers.