Retail Execution

Retail execution is a complex machine with many moving parts. In this Q&A, Mat Brogie, CEO of Repsly, outlines some of the biggest challenges facing CGs within retail execution today, and what companies must do to move away from the legacy practices holding them back.

A robust REX framework is essential to drive growth and profits for CG companies today. In this roadmap report, learn how CGs like Unilever and L'Oréal are strengthening their REX frameworks, synergizing competing channels and influences, and ultimately delivering more seamless consumer experiences.

P&G is continuing to invest in digital transformation, focusing specifically on the supply chain, digital acumen, and environmental sustainability. Learn more.

L’Oreal plan to build out their cloud-based retail execution strategy, expanding their current roll-out to include the brand’s Morocco division.

In this episode of Tech Transformation, we’re digging into social commerce with the disruptive haircare brand K18.

Just over a year after bringing its Pepviz data science practice to retailers, PepsiCo remains bullish on its potential to add value to operators across all retail spaces. 

Kimberly-Clark is developing an RGM pipeline strategy that more closely resembles its approach to product innovation, as it continuously improves in-market execution. 

The Hershey Company has been experimenting in leveraging consumer insights for its price pack architecture — a key strategy in today’s CPG playbook to appeal to price-sensitive consumers.