Retail Execution

Tech Transformation Podcast: Kellogg’s Charisse Hughes and Lesley Salmon On DTC, Data & All Things Analytics
When you’re one of the largest CPGs in the world, understanding consumers has become more important than ever. For The Kellogg Company, this means leaning into such technologies as AI and machine learning, and connecting the dots between their data across all channels.
Tech Transformation Video: Kellogg’s Charisse Hughes & Lesley Salmon On Preparing For the Consumer of Tomorrow
We chat with The Kellogg Company's Charisse Hughes and Lesley Salmon about some of today’s consumer behavior changes and how they’re using data and technology to prepare for the consumer of tomorrow.

As Consumers Shift Spend, CPGs Focus On Promotion Effectiveness

Most consumers intend to reduce their product spending during the next three to six months, and brands are being challenged to ensure their promotions are hitting the mark.
Coca-Cola Moving Retailers Into the Digital Age While Meeting Consumers In the Metaverse

The Coca-Cola Company is pushing forward on getting its less digitally advanced retail partners up to speed, as the company continues its own efforts to digitize and streamline the enterprise to more effectively engage with consumers.
A New Day for Retail Execution

As commerce evolves, so too are CPG retail execution strategies. Learn how companies are rethinking their strategies and transforming their tech stacks to meet the needs of today’s consumer and retail partners — and get a look at how one brand is thinking creatively.
Adidas Steps Up Presence With Foot Locker as Nike Partnership Fades

The two companies announced an “enhanced” partnership focused on product innovation, elevated experiences, and deeper consumer connectivity.
Busy BEES: Inside AB InBev’s Data-Sharing Transformation

As Anheuser-Busch InBev plots its future, expect its sprawling BEES e-commerce business to play an increasingly central role — ultimately becoming the primary method in which the company sells.
Unilever’s Newest Way to Boost On-Shelf Availability

Unilever shared insight into how it’s leveraging machine learning and advanced analytics as part of its SKU rationalization process.
Unilever and Ahold Partner on Consumer Behavior With Visual Learning End Caps

Using “lift-and-learn” technology, consumers can obtain information about Unilever products by touching or lifting them off the end cap — without having to scan a QR code, touch a screen, or download an app.
Sponsored

Unfolding Consumer Behavior Patterns in the New Normal

This report provides an overview of some of the major shifts in consumer behavior patterns that have emerged over the past two years. Using foot traffic data for key retail categories, we identified six aspects of changing consumer behavior. Learn More!

Tech Transformation Podcast: Kellogg’s Charisse Hughes and Lesley Salmon On DTC, Data & All Things Analytics

Tech Transformation Video: Kellogg’s Charisse Hughes & Lesley Salmon On Preparing For the Consumer of Tomorrow

As Consumers Shift Spend, CPGs Focus On Promotion Effectiveness

Coca-Cola Moving Retailers Into the Digital Age While Meeting Consumers In the Metaverse

A New Day for Retail Execution

Adidas Steps Up Presence With Foot Locker as Nike Partnership Fades

Busy BEES: Inside AB InBev’s Data-Sharing Transformation

Unilever’s Newest Way to Boost On-Shelf Availability

Unilever and Ahold Partner on Consumer Behavior With Visual Learning End Caps

Unfolding Consumer Behavior Patterns in the New Normal