Retail Execution

New Retail Therapy Intel: Reach Consumers Suffering From COVID Fatigue
New data gives consumer goods companies a glimpse into how they can better reach customers in this strange, COVID environment.
NRF 2022: Consumers Will Define Convenience, Not Retailers
In fireside chats at NRF 2022 this week, both Walmart U.S. president/CEO John Furner and Best Buy CEO Corie Barry reinforced the importance of providing convenient consumer experiences, as well as constantly adapting to their ever-shifting needs and expectations.

Consumer Goods Sales & Marketing Summit 2021

The 2021 Consumer Goods Sales and Marketing Summit virtual experience provided consumer goods executives with the unprecedented opportunity to learn from the industry’s leading consumer goods experts.
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Four Strategies to Boost Collaboration and Reduce Friction Between CPGs and Retailers

Explore some of the ways technology can streamline collaboration
Mitigating Empty-Shelf Syndrome

Learn why data analytics are the key to keeping the sales cycle in motion for CPG brands.
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Harnessing Execution Analytics for Supply Chain Challenges

Short-term inventory fluctuation, excessive manual touchpoints and other supply chain challenges faced by CGs can be overcome by leveraging trade execution analytics. Learn more here.
The Changing Face of Modern Retail Execution

Learn about today’s most effective retail execution technologies, the types of data CGs should prioritize right now, and what to know about becoming better trading partners with retailers.
Cuisinart, Avocados From Mexico, Native Marketing All-Stars Talk Today's Tech Priorities

From the convergence of technology, infinite data sources and new channels, the future of marketing in CG is more complicated than ever – here are some innovative ways to break through the noise.
Estee Lauder’s Personalization Investments Paying Off In Conversions

In planning for a “makeup renaissance” spurred by the resumption of social and professional occasions, The Estee Lauder Companies is investing in its social commerce and digital merchandising capabilities.
Case Study: Mountain Source Drives Rapid Transformation in Sales Engagement

Rooted in all things outdoors, Mountain Source experienced major challenges that came along with the pandemic like most brands. But it was able to pivot and address these issues head-on to survive.

New Retail Therapy Intel: Reach Consumers Suffering From COVID Fatigue

NRF 2022: Consumers Will Define Convenience, Not Retailers

Consumer Goods Sales & Marketing Summit 2021

Four Strategies to Boost Collaboration and Reduce Friction Between CPGs and Retailers

Mitigating Empty-Shelf Syndrome

Harnessing Execution Analytics for Supply Chain Challenges

The Changing Face of Modern Retail Execution

Cuisinart, Avocados From Mexico, Native Marketing All-Stars Talk Today's Tech Priorities

Estee Lauder’s Personalization Investments Paying Off In Conversions

Case Study: Mountain Source Drives Rapid Transformation in Sales Engagement