First Look: Nike Style Pop-Up

7/21/2022

Nike Style’s personalized store façade celebrates the Nike Member community by showcasing a collection of hand-drawn Swooshes created by members in the local neighborhood. Credit: Nike
A closeup of the hand-drawn Swooshes created by Nike members. Credit: Nike
The product zones are gender agnostic, so consumers can shop freely based on their personal preferences around fit and style, regardless of gender or size. Credit: Nike
The Nike By You zone is rooted in sustainability and encourages consumers to personalize, create, and upcycle existing items into one-of-a-kind pieces. Credit: Nike
Download The SNKRS Lounge is an immersive and programmable space within Nike Style Hongdae that celebrates sneaker culture, the design community, and Nike innovation. Credit: Nike
The Content Studio is an interactive in-store destination that invites local creatives, experts, and consumers to create content on their own social media channels with customizable backdrops. Credit: Nike

Advertisement - article continues below

The retail landscape is quickly transforming as companies lean more on fun, interactive experiences to capture consumer interest.

Nike’s newest retail concept opened in Seoul on July 15. The experience focused on its sport lifestyle audience, showcasing gender-agnostic areas for clothing such as fleece, tops, footwear, accessories, and more.

Consumers can shop seasonal products as well as curated collections that reflect local trends.

[Read more: Nike Deploying New ERP In July]

The store merges in-person shopping with digital experiences, offering consumers a content studio where they can leverage the brand’s customizable backdrops to create content on their social media channels.

QR codes throughout the store provide access to augmented reality experiences that feature Nike’s product innovation as well as surrounding art installations. Consumers can also experience other community-related events such as Nike By You workshops and SNKRS Lounge events for Nike members.

The company expects to expand the Nike Style concept both regionally and internationally, with plans to open in Shanghai this fall.

This was originally published on RIS News, a CGT sister brand.

Learn More

Eric Dahmer Named CMO at Mid America Pet Food

Previously the CMO at Pet Honesty, Dahmer has served in marketing leadership roles at Nature's Way, Kraft Heinz, and Johnson & Johnson.
How CPGs Like Bic, Kraft Heinz, and Kimberly-Clark Are Writing a New Playbook

Learn how companies such as Bic, Kraft Heinz, Unilever, Nike, and Kimberly-Clark are focusing on consumer-centric approaches, external and internal collaboration, agile software development, and more to achieve standout product innovation results.
Rising Price Sensitivity and E-Commerce Growth are Reshaping Retail: Circana

Sally Lyons Wyatt, global EVP and chief advisor for consumer goods and food service insights at Circana, recently shared details with CGT about ongoing consumer behavior changes (with a focus on food sales) and how shoppers are being influenced by changing economic pressures, technological advancements, and a heightened focus on value and convenience.