As more retail-owned brands fill up shelf space, independent CPG brands face increasingly challenging odds. The re-emergence of QR codes offers a solution to help brands even the playing field.
While shortages may not actually be likely, consumer fears about them nonetheless may prompt some to purchase their stashes early instead of waiting until the last minute.
As part of CCEP Indonesia’s digital transformation journey to expand its efforts to the front end of the business, the company launched the Klik Toko app and partnered with 8x8 to deploy multi-factor authentication services.
