Perfetti Van Melle Sweetens Retail Execution with Latest Platform Pick

Alarice Rajagopal
Senior Editor
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Perfetti Van Melle (PVM) has chosen to drive growth and increase market share in the confectionary category by selecting a new retail execution platform. The manufacturer and distributor of confectionery and chewing gum, has deployed StayinFront TouchCG technology to help drive growth and enhance the work of its UK field force teams.

In the UK, PVM is best-known for global brands; Mentos, Fruittella, Smint and Chupa Chups; and it has products and brands in over 150 countries with 38 operating companies, 31 manufacturing facilities, and it employs over 17,000 people worldwide.

“The StayinFront solution has allowed us to re-arrange our field sales team to ensure we are optimizing resources to produce the best results,” said, Chris Rainbow, national field sales manager at Perfetti Van Melle “Our main focus is to increase our market share in the confectionery category within the channel, and we believe StayinFront TouchCG is the correct platform to help us achieve this.”

For PVM, the platform is expected to ensure that field force team operations within the Grocery and Independents sectors are serviced appropriately, driving growth and supporting PVM’s market share in an increasingly competitive category.

PVM selected the platform for its large consumer goods industry presence, and ability to deliver a mobile selling and analytics platform that is configurable to its in-store sales activities. StayinFront’s integrated analytics and reporting capabilities also aim to provide managers with the data and insight to support and improve decision making and maximize in-store selling opportunities for retailers.