Alarice Rajagopal
ARTICLES BY THIS AUTHOR
- 11/14/2021
Research Shows How CGs Are Prioritizing Data, Analytics in Sales & Marketing
CGT and Sigmoid recently conducted a webinar to dive into exciting insights such as the trends that are shape-shifting consumers who demand agility, digital transformation, and use of AI and ML in sales and marketing that define the consumer goods companies in the post-pandemic world. - 11/8/2021
e.l.f. Beauty's Kory Marchisotto & Ekta Chopra To Get Personal At CGSM 2021
e.l.f. Beauty’s CMO Kory Marchisotto and CDO Ekta Chopra will take the stage at CGSM to discuss how to provide a more personalized experience at scale. - 10/31/2021
Case Study: Mountain Source Drives Rapid Transformation in Sales Engagement
Rooted in all things outdoors, Mountain Source experienced major challenges that came along with the pandemic like most brands. But it was able to pivot and address these issues head-on to survive. - 10/31/2021
Coca-Cola Drinks Up Remaining Stake in BODYARMOR Brand at $5.6B
The No. 12 consumer goods company is making moves to gain share and outgrow the U.S. sports drink category. - 10/28/2021
Tupperware Brands CIO of the Year Rekha Ramesh Joins CGSM 2021
Ramesh will pull back the curtain on brands that have successfully built an engaged following across social media platforms while keeping authenticity at the forefront. - 10/11/2021
o9 Solutions Launches ML, AI-Powered Integration with Google Cloud
Artificial intelligence software platform provider o9 Solutions has launched Vertex AI Forecast integration with Google Cloud as part of their ongoing partnership. - 10/11/2021
Hormel Foods to Partner for Better Meat
This partnership is the latest effort into plant-based products by Hormel Foods. - 10/11/2021
Conagra Brands Dabbles in the Crypto Space with Latest Slim Jim Project
The Slim Jim brand has partnered to offer new, branded merchandise that be purchased with cryptocurrency. - 10/7/2021
Frito-Lay Shares Strategic Investment Plans to Keep Up With Strong Consumer Demands
The food giant has unveiled its plans for significant investments in its U.S. manufacturing sites including nearly 15,000 new sales and supply chain hires in 2021. - 10/6/2021
General Mills Joins Forces with Meijer, E-Com Platform to Unveil Latest Virtual Experience
Dubbed “homegate,” the launch is expected to create more excitement this football season for consumers by leveraging an experiential e-commerce platform.
