ARTICLES BY THIS AUTHOR
Sep 2021
Sep 28
How eBicycle Company Serial 1 Increased Conversions 98% on Digital Storefront
With a diverse target audience including both younger urban cyclists and older adults, Serial 1’s imagery needed to resonate with multiple consumer groups without excluding any of them. Learn how visual AI was able to help.
Sep 24
Fostering Authentic Consumer Relationships with Connected Packaging
Digitizing the supply chain doesn’t just make logistics and sourcing sense. The smartest marketers today use connected packaging to foster direct relationships with consumers by allowing the product to do the talking.
Sep 24
Kraft Heinz Latest Portfolio Add Reinforces Plans for Emerging Markets Growth
The addition of more than 250 meal-enhancing products from Hemmer is expected to accelerate its Taste Elevation strategy in Brazil, a priority market for Kraft Heinz.
Sep 23
How CPG Manufacturers can Prevent Costly Network Breaches
The convergence of Information Technology and Operational Technology has increased vulnerabilities in the manufacturing industry, making it critical for CPG manufacturers to remain vigilant.
Sep 21
Former P&G Exec Joins PMI Worldwide as VP, Supply Chain Operations
The executive will lead all aspects of PMI’s supply chain operations in the North America and EMEA regions – including sales, demand and supply planning, sourcing, manufacturing, warehousing, and logistics.
Sep 14
Kimberly-Clark Appoints Lead for EMEA Consumer Business
The new lead joined K-C in 2019 from Johnson & Johnson, where he held a series of progressive leadership positions across customer development, marketing and general management in multiple countries.
Sep 13
Kraft Heinz Continues Complex Digital Transformation with TPM in Asia
Kraft Heinz Indonesia has picked a platform with end-to-end trade promotion optimization capabilities, from demand planning and funds management through to the terms and promotion management with post-event analysis and analytical insight reporting.
Sep 10
Perfetti Van Melle Sweetens Retail Execution with Latest Platform Pick
The confectionary brand has selected a solution to ensure that field force team operations are serviced appropriately to drive growth and market share.
Sep 09
The Evolution of the Virtual Shopping Experience
E-commerce has not only grown in popularity but has also evolved quickly at a rate at which physical retailers have needed to pivot to an omnicommerce approach – some shifting their focus to e-commerce while others have adopted new technology at the
Sep 03
Why CPGs Struggle to Grow in Emerging Markets
While emerging markets account for 55% of the global consumer spending of consumer packaged goods, most CG companies struggle to grow in these markets. Here’s what CGs can do about it.
Aug 2021
Aug 31
Empowering CGs to Focus on Supply Chain Opportunities
CGT tapped into the expertise of Lori Harner, senior director of product marketing for E2open, to get her perspective on how CGs can become more empowered to focus on the supply chain opportunities moving forward.
Aug 31
Enabling a Future-Proof Supply Chain
Achieving flexibility and resilience is proving a tall order, thanks to the current state of many consumer goods supply chains.
Aug 11
Replacing Sales Funnels with Digital Experiences to Accelerate Growth
As digital transformation accelerates across industries, the funnel is becoming less effective and less relevant to the way customers engage with businesses across sectors.
Aug 04
3 Ways an MES Creates a Smarter Supply Chain
Whether it’s running shoes, packaged foods or cosmetics, the number of personalized products available to consumers continues to grow. Here's what CGs can do about it.