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Alarice Rajagopal

Senior Editor

Alarice Rajagopal is senior editor of Consumer Goods Technology (CGT), a leading resource for consumer goods executives looking to empower business growth through the use of technology. 

Articles by this author

February 2020

Analytics Unite 2020 Sneak Peek

RIS News and CGT are joining forces for their seventh annual analytics summit taking place in June at the Sheraton Grand, Chicago, IL.

Estee Lauder Dataset of 440M Records Exposed

The consumer goods beauty brand has been a household name for over 70 years, accumulating massive amounts of data reportedly at risk through digital commerce or online sales.

These annual awards were presented to 41 consumer goods products showing that shoppers still crave innovations that make their lives easier, offer more value or are essential to livelihoods.

Harry’s Co-founders express disappointment in the agency’s decision to stop the potential $1.37 billion merger for the consumer shaving space.

Coravin Snags New CEO from New Balance

The former retail executive brings deep experience across consumer, retail, marketing, and e-commerce to the wine technology company.

A Roadmap to Better Trade Promotion Management

Trade promotion management and optimization is a big challenge faced by all consumer-packaged goods (CPG) companies due to the complexity of tasks involved in the trade promotion lifecycle.

Maker of Reynolds Wrap and Hefty Goes Public

Reynolds Consumer Products has gone public and raised more than $1.2 billion.

January 2020

It will take smart bets and consistency for brands to earn their consumers’ business and keep them coming back for more.

CGT is the essential source of information for consumer goods executives, helping them connect with relevant content, engage with their peers and find best-in-class business solutions and strategies to make smarter IT and business decisions.

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