Author Profile

Alarice Rajagopal

Senior Editor

Alarice Rajagopal is senior editor of Consumer Goods Technology (CGT), a leading resource for consumer goods executives looking to empower business growth through the use of technology.

ARTICLES BY THIS AUTHOR

March 2020

Rules to Establish an Effective Trade Promotion Management Practice

Trade spend is one of the largest budget line items for consumer goods companies, and here we take a look at the evolving technologies that help support trade promotions in order to reveal a more effective operating model.

Amazon to Suppliers: No Shipments of Non-Essential Goods until April 5

The e-commerce company is prioritizing food and medical supplies while telling brands it will pause delivery of other consumer goods as the COVID-19 pandemic continues.

LVMH Directs Perfume Factories to Make Hand Sanitizer

The French luxury conglomerate will pivot three of its perfume manufacturing facilities to help produce hand sanitizer in response to the shortage.

Starbucks Coronavirus Learnings Spill Over to US

The coffee chain said the ‘to go’ model was highly effective when deployed first in China in reaction to the COVID-19 spread.