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With a diverse target audience including both younger urban cyclists and older adults, Serial 1’s imagery needed to resonate with multiple consumer groups without excluding any of them. Learn how visual AI was able to help.
Digitizing the supply chain doesn’t just make logistics and sourcing sense. The smartest marketers today use connected packaging to foster direct relationships with consumers by allowing the product to do the talking.
The addition of more than 250 meal-enhancing products from Hemmer is expected to accelerate its Taste Elevation strategy in Brazil, a priority market for Kraft Heinz.
The convergence of Information Technology and Operational Technology has increased vulnerabilities in the manufacturing industry, making it critical for CPG manufacturers to remain vigilant.
The executive will lead all aspects of PMI’s supply chain operations in the North America and EMEA regions – including sales, demand and supply planning, sourcing, manufacturing, warehousing, and logistics.
The new lead joined K-C in 2019 from Johnson & Johnson, where he held a series of progressive leadership positions across customer development, marketing and general management in multiple countries.
Kraft Heinz Indonesia has picked a platform with end-to-end trade promotion optimization capabilities, from demand planning and funds management through to the terms and promotion management with post-event analysis and analytical insight reporting.
The confectionary brand has selected a solution to ensure that field force team operations are serviced appropriately to drive growth and market share.
E-commerce has not only grown in popularity but has also evolved quickly at a rate at which physical retailers have needed to pivot to an omnicommerce approach – some shifting their focus to e-commerce while others have adopted new technology at the
While emerging markets account for 55% of the global consumer spending of consumer packaged goods, most CG companies struggle to grow in these markets. Here’s what CGs can do about it.
CGT tapped into the expertise of Lori Harner, senior director of product marketing for E2open, to get her perspective on how CGs can become more empowered to focus on the supply chain opportunities moving forward.
Achieving flexibility and resilience is proving a tall order, thanks to the current state of many consumer goods supply chains.
As digital transformation accelerates across industries, the funnel is becoming less effective and less relevant to the way customers engage with businesses across sectors.
Whether it’s running shoes, packaged foods or cosmetics, the number of personalized products available to consumers continues to grow. Here's what CGs can do about it.