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With the surge in online grocery shopping, copious amounts of user data is getting generated presenting online CPG businesses with unique opportunities. Here's what CGs can do about it.
A contract compliance audit can help consumer goods companies gain a clearer view into their contracts and how they are actually implemented.
In the past three years, the hard seltzer market has grown tenfold, from ten brands in 2018 to now more than 100 brands, with one brand rising to the top: White Claw. Here's how its growth could have been predicted with AI visual intelligence.
CGT’s New Analytics Study Confirms Continued Significance of Marketing Mix Modeling for Consumer Goods Industry
With the marketing landscape becoming more complex and brands requiring sharper insights to navigate this terrain, marketing mix modeling needs to evolve in order to offer brands reliable and robust decision-making support. Here's how.
These nine approaches may help CGs better plan for business going forward, as they all continue to adapt and endure throughout these difficult times.
Many consumers know what PepsiCo is, and what it does, but they may not know why they do it.
This will come as no surprise to anyone - but even with one year of pandemic-prep and learnings, many leading CG brands and their field teams are still struggling to pivot communications, plans, and new field processes to this day.
Brands–both big and small–can implement campaigns on the platform using any combination of native ads, organic content and influencer posts to increase their overall awareness and entice potential customers.
This year, 13 consumer goods companies have made the cut with Colgate-Palmolive, Johnson & Johnson and Nestle taking a top spot for the second consecutive year, while Pfizer and General Mills make their debut.
The retail and consumer goods industries have endured a decade’s worth of disruption over the past year.
CGT caught up with AB InBev’s Global Head of Sustainability Ezgi Barcenas to find why collective action through this program is key right now.