Alarice Rajagopal is senior editor of Consumer Goods Technology (CGT), a leading resource for consumer goods executives looking to empower business growth through the use of technology.
Trade spend is one of the largest budget line items for consumer goods companies, and here we take a look at the evolving technologies that help support trade promotions in order to reveal a more effective operating model.
The e-commerce company is prioritizing food and medical supplies while telling brands it will pause delivery of other consumer goods as the COVID-19 pandemic continues.
The French luxury conglomerate will pivot three of its perfume manufacturing facilities to help produce hand sanitizer in response to the shortage.
The coffee chain said the ‘to go’ model was highly effective when deployed first in China in reaction to the COVID-19 spread.