Alarice Rajagopal

Senior Editor

Author Profile

Alarice Rajagopal is senior editor of Consumer Goods Technology (CGT), a leading resource for consumer goods executives looking to empower business growth through the use of technology. 



Research Shows How CGs Are Prioritizing Data, Analytics in Sales & Marketing

CGT and Sigmoid recently conducted a webinar to dive into exciting insights such as the trends that are shape-shifting consumers who demand agility, digital transformation, and use of AI and ML in sales and marketing that define the consumer goods companies in the post-pandemic world.

e.l.f. Beauty's Kory Marchisotto & Ekta Chopra To Get Personal At CGSM 2021

e.l.f. Beauty’s CMO Kory Marchisotto and CDO Ekta Chopra will take the stage at CGSM to discuss how to provide a more personalized experience at scale.

Coca-Cola Drinks Up Remaining Stake in BODYARMOR Brand at $5.6B

The No. 12 consumer goods company is making moves to gain share and outgrow the U.S. sports drink category.

Tupperware Brands CIO of the Year Rekha Ramesh Joins CGSM 2021

Ramesh will pull back the curtain on brands that have successfully built an engaged following across social media platforms while keeping authenticity at the forefront.

Case Study: Mountain Source Drives Rapid Transformation in Sales Engagement

Rooted in all things outdoors, Mountain Source experienced major challenges that came along with the pandemic like most brands. But it was able to pivot and address these issues head-on to survive.

Hormel Foods to Partner for Better Meat

This partnership is the latest effort into plant-based products by Hormel Foods.

o9 Solutions Launches ML, AI-Powered Integration with Google Cloud

Artificial intelligence software platform provider o9 Solutions has launched Vertex AI Forecast integration with Google Cloud as part of their ongoing partnership.

Conagra Brands Dabbles in the Crypto Space with Latest Slim Jim Project

The Slim Jim brand has partnered to offer new, branded merchandise that be purchased with cryptocurrency.

Frito-Lay Shares Strategic Investment Plans to Keep Up With Strong Consumer Demands

The food giant has unveiled its plans for significant investments in its U.S. manufacturing sites including nearly 15,000 new sales and supply chain hires in 2021.

General Mills Joins Forces with Meijer, E-Com Platform to Unveil Latest Virtual Experience

Dubbed “homegate,” the launch is expected to create more excitement this football season for consumers by leveraging an experiential e-commerce platform.