Alarice Rajagopal is senior editor of Consumer Goods Technology (CGT), a leading resource for consumer goods executives looking to empower business growth through the use of technology.
Mondelez tapped into a partnership to evaluate and optimize the performance of its cross-platform display campaign, which ultimately resulted in a rise in purchase intent among the snack brand’s primary target audience.
Selling direct is also an engagement channel that provides valuable data and insights. Read on to find out how.
As one of the fastest-growing gluten free brands in the US, Schar tapped into a platform to help it discover and grow audiences, build exposure, and collaborate on a wide range of projects.
The industry today is moving at a fast, unprecedented pace. But plant management software can ensure your facility not only keeps up, but also accelerates performance.
Want to see your business role models get the recognition they deserve? Nominate them to be profiled in July on ConsumerGoods.com.
In its latest earnings call, the food manufacturer is focused on winning with consumers through sustainability, e-commerce, and health and safety.
The CPG company’s year-over-year second quarter sales experienced growth from its health and wellness, household and professional products business segments, while it noted more innovations to come.