Alarice Rajagopal
ARTICLES BY THIS AUTHOR
- 10/3/2021
How Entenmann’s Packaging Pivot is Keeping its Products on Retail Shelves
Damages caused by Hurricane Ida prompted the Bimbo Bakeries USA brand to temporarily introduce modified packaging to minimize disruption on retail shelves. - 9/30/2021
Coca-Cola Global Brand Refresh Focuses on Consumer Experience
Learn how the No. 12 CG company ultimately wants to engage people very differently through an ecosystem of unique and ownable experiences. - 9/27/2021
How eBicycle Company Serial 1 Increased Conversions 98% on Digital Storefront
With a diverse target audience including both younger urban cyclists and older adults, Serial 1’s imagery needed to resonate with multiple consumer groups without excluding any of them. Learn how visual AI was able to help. - 9/23/2021
Kraft Heinz Latest Portfolio Add Reinforces Plans for Emerging Markets Growth
The addition of more than 250 meal-enhancing products from Hemmer is expected to accelerate its Taste Elevation strategy in Brazil, a priority market for Kraft Heinz. - 9/20/2021
Former P&G Exec Joins PMI Worldwide as VP, Supply Chain Operations
The executive will lead all aspects of PMI’s supply chain operations in the North America and EMEA regions – including sales, demand and supply planning, sourcing, manufacturing, warehousing, and logistics. - 9/13/2021
Kimberly-Clark Appoints Lead for EMEA Consumer Business
The new lead joined K-C in 2019 from Johnson & Johnson, where he held a series of progressive leadership positions across customer development, marketing and general management in multiple countries. - 9/12/2021
Kraft Heinz Continues Complex Digital Transformation with TPM in Asia
Kraft Heinz Indonesia has picked a platform with end-to-end trade promotion optimization capabilities, from demand planning and funds management through to the terms and promotion management with post-event analysis and analytical insight reporting. - 9/9/2021
Perfetti Van Melle Sweetens Retail Execution with Latest Platform Pick
The confectionary brand has selected a solution to ensure that field force team operations are serviced appropriately to drive growth and market share. - 8/30/2021
Empowering CGs to Focus on Supply Chain Opportunities
CGT tapped into the expertise of Lori Harner, senior director of product marketing for E2open, to get her perspective on how CGs can become more empowered to focus on the supply chain opportunities moving forward. - 8/29/2021
Zebra Technologies to Acquire Antuit.ai
The acquisition is expected to accelerate Zebra’s Enterprise Asset Intelligence vision by expanding its growing retail and consumer packaged goods software portfolio.
