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09/24/2021

Kraft Heinz Latest Portfolio Add Reinforces Plans for Emerging Markets Growth

Alarice Rajagopal
Senior Editor
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The Kraft Heinz Company has announced its plans to acquire 106-year-old Brazilian Food Company Hemmer. While Hemmer is focused on condiments and sauces, the agreement is expected to reinforce the No. 23 consumer goods company’s presence in emerging markets. The completion of this transaction is subject to regulatory approvals by CADE (Brazil’s Administrative Council for Economic Defense).

“This acquisition offers us a valuable opportunity to accelerate our international growth strategy centered around Taste Elevation – our portfolio of high-quality products that enhance the taste of food,” said Rafael Oliveira, International Zone president at Kraft Heinz. “Hemmer is a legendary company in Brazil, growing net sales significantly, and will bring a delicious and diverse portfolio of products to Kraft Heinz.”

[See also: Kraft Heinz Continues Complex Digital Transformation with TPM in Asia]

The combination aims to accelerate the growth of both companies, expanding Kraft Heinz’s presence in Brazil and leveraging its already successful expansion in condiments and sauces. Hemmer will benefit from Kraft Heinz’s distribution network and go-to-market model, including the growing foodservice channel in Brazil.

“In the last few years, Hemmer has been further strengthening itself as a food company synonymous with flavor, quality, and portfolio variety. We are extremely honored by this potential acquisition and the entire expansion potential this negotiation offers by continuing our family history in the region,” said Christian Luef, Hemmer CEO.

Companhia Hemmer Indústria e Comércio (Hemmer) is a 100% Brazilian company headquartered in Blumenau, Santa Catarina, which was established in 1915, becoming a producer and seller of several types of picked and preserved food, condiments, olive oil and beverages. The company’s goal is to be a part of the family’s daily life.