Alarice Rajagopal
ARTICLES BY THIS AUTHOR
- 4/28/2021
Jägermeister Brews Up Positive Disruption with Data-Driven Marketing
To increase awareness, consideration and purchase intent for the Jägermeister brand, the company tapped into an end-to-end programmatic digital out-of-home solution. Find out how Jägermeister achieved a 73% increase in awareness for Jägermeister Cold Brew Coffee and a 66% lift in consideration and intent to purchase from CMO Chris Peddy. - 4/14/2021
Brewing Up Customer Acquisition with AI-Driven Data at Zest Tea
As the brand grew and Zest Tea began selling through retail stores, it became harder to run the company as a data-driven business. Find out what partnership helped overcome this challenge. - 4/4/2021
How Lancôme Used Programmatic Advertising to Uplift Brand and Drive Virtual Event Signups
For global beauty brand Lancôme, part of the L'Oréal Luxury Products division, events are intrinsic to its connection with consumers. Here's how the brand was able to make the same impact with a virtual event just as it would with an in-person one, even post-pandemic. - 3/29/2021
Dole Packaged Foods Expands Leadership Team
The food brand’s leadership expansion is focused on top-line growth that is purpose-driven and consumer centric. - 3/22/2021
GSK Consumer Explores Paper Bottles for Wellness, Oral Health Brands
The OTC pharma brand joins Diageo, Unilever and PepsiCo, to explore paper bottling for its portfolio including Centrum, Sensodyne and paradontax. - 3/22/2021
Yum! Brands’ Davies, Johnson to Open Analytics Unite on Future of Business
Cameron Davies and Clay Johnson of Yum! Brands will keynote Analytics Unite in a fireside chat to discover where the industries are headed, what it is going to take to emerge as a future leader, and the role analytics will play in building the future of business. - 3/22/2021
Mi9 Retail and Planalytics Partner to Improve Demand Forecasting Accuracy
The combined solutions are expected to increase profitability for retailers by incorporating weather analytics. - 3/15/2021
Mars CDO Sandeep Dadlani to Join Digimarc Board
Dadlani is responsible for working across the Mars, Inc.’s global business segments enabling digital growth and delivering efficiencies to existing business and technology platforms. - 3/15/2021
Ka-Pop! Snacks and Bubba’s Fine Foods Merge to Create Awakened Foods
Ka-Pop! Snacks and Bubba's Fine Foods have merged to create a new and healthy consumer goods company called Awakened Foods. - 3/15/2021
Behind the Tech: KÜHL Takes on a New ML-Driven Consumer Experience Adventure
The apparel brand relies on advanced machine learning capabilities and a product discovery solution to deliver a best-in-class digital experience that drives AOV and conversions. Dig into the details behind the technology in this exclusive case study.
