Alarice Rajagopal
ARTICLES BY THIS AUTHOR
- 3/14/2021
CGT Website Has a New Look
You may have noticed a new look at ConsumerGoods.com. Read on to get the inside scoop on the refreshed CGT website based on feedback from our readers, and be sure to find the latest consumer goods news and reports to help drive informed business decisions. - 3/4/2021
StitcherAds Launches Digital Circulars and Catalogs
The new solution is expected to help deliver personalized shopping experiences on Facebook, Instagram and Pinterest. - 3/3/2021
Behind the Tech: Mondelez Boosts Media Campaign Performance
Mondelez tapped into a partnership to evaluate and optimize the performance of its cross-platform display campaign, which ultimately resulted in a rise in purchase intent among the snack brand’s primary target audience. - 2/25/2021
Direct-To-Consumer is Not Just a Sales Channel
Selling direct is also an engagement channel that provides valuable data and insights. Read on to find out how. - 2/22/2021
A Case for Finding the ROI in Influencer Marketing
As one of the fastest-growing gluten free brands in the US, Schar tapped into a platform to help it discover and grow audiences, build exposure, and collaborate on a wide range of projects. - 2/22/2021
Impact Analytics Raises $11M to Accelerate Growth
Impact’s AI-driven technology platform powers SaaS solutions aimed at optimizing the forecasting, planning and merchandising functions for retailers and CPG manufacturers. - 2/18/2021
The Tech Needed to Keep Up with Today’s Manufacturing Demands
The industry today is moving at a fast, unprecedented pace. But plant management software can ensure your facility not only keeps up, but also accelerates performance. - 2/15/2021
Tyson Foods: Consumer Behavior Stabilizing Among Pockets of Volatility
In its latest earnings call, the food manufacturer is focused on winning with consumers through sustainability, e-commerce, and health and safety. - 2/4/2021
Grilling, Pets and Disinfecting Wipes Contribute to Latest Clorox Sales Spike
The CPG company’s year-over-year second quarter sales experienced growth from its health and wellness, household and professional products business segments, while it noted more innovations to come. - 1/28/2021
Streamlining Product Launches to Deliver Against Today’s Pressures
This roadmap lays out a blueprint CGs can follow to deploy and leverage a DAM platform for new and more seamless product launches.
