Alarice Rajagopal
ARTICLES BY THIS AUTHOR
- 12/13/2020
The Sales and Marketing Secret Sauce for Digitally Native CG Brands
E.l.f. Beauty, Tiesta Tea and Catalina Snacks talk about their greatest sales and marketing challenges, what technology can help, and what trends or channels they’re keeping an eye on next. - 12/13/2020
IRI and 1010data Partner to Develop New Data Democratizing Solutions
Both companies invest in joint program to focus on democratizing data-driven analytics across organizations in the CPG ecosystem, leveraging both companies' data, tech, relationships and expertise. - 12/10/2020
NTT, SAP Deepen Strategic Global Relationship to Support Remote, Connected World
NTT Corporation and SAP SE form a strategic alliance that creates a holistic partnership, in which both companies serve as each other's customers, suppliers and co-innovators. - 11/2/2020
Nielsen to Sell Global Connect Business for $2.7B
Advent, in partnership with former TransUnion CEO Jim Peck, will accelerate Nielsen Global Connect's transformation and support its continued innovation in consumer and market measurement - 10/15/2020
How Eurazeo Backed the Merger of a Digital-First Startup With a 90-Year-Old, Family-Owned Dewey's
It was not long before Dewey’s Bakery and Farm & Oven Snacks figured out that they had something much bigger if they merged. Here, we ask the newly formed partners five questions for integrating the two brands. - 10/11/2020
Data and Analytics At the Heart of Every Part of the Mondelez Business
Mondelez's CIO and chief data scientist explore how CGs can incorporate cognitive, predictive and prescriptive analytic strategies to supercharge the value change – especially in times of unprecedented demand. - 10/5/2020
Nestle’s Data-Driven and Cognitive Strategy is FAIR at its Foundation
F.A.I.R is part of the framework for Nestle’s data strategy as outlined in an opening keynote session delivered by CIO Filippo Catalano and Chief Data Officer Francesco Marzoni, at Analytics Unite 2020: The Summit for Retail and Consumer Brands. - 9/17/2020
Philip Morris International Taps Digital Supply Chain Optimization Solution
River Logic was tasked with creating a digital twin of the multinational tobacco company's global manufacturing network. - 9/16/2020
Accenture to Acquire Consultancy to Improve Manufacturing Operations and Logistics
The merger will help Accenture build cloud based, industrial IoT platforms that speed up and optimize production and logistics for manufacturing and CG companies. - 9/16/2020
IBM, Nielsen Global Consumer Business Expand Data Targeting with AI
The artificial intelligence-enabled targeting solution combines weather intelligence, and location and point-of-sale data, to create actionable insights for marketers.
