Alarice Rajagopal
ARTICLES BY THIS AUTHOR
- 1/27/2021
5 Questions with Frito-Lay CCO Mike Del Pozzo on its Snacking Super Bowl
Frito-Lay’s U.S. Snack Index just hit the mainstream estimating a 21% increase in snacking versus previous Super Bowls as more consumers plan to watch at home through smaller gatherings. - 1/20/2021
How Burberry’s Digital Transformation is Driven By Consumer Experience
Burberry can’t predict the future, but it can build an agile, nimble architecture and culture to be ready for it. Here’s how. - 1/12/2021
Marketing in the Real World: How Mattel Gave Barbie a Digital Makeover
When COVID-19 hit, Mattel had to completely scrap most of its marketing plans. Rather than trying to sell a product, it pivoted to provide entertainment, teachable moments and comfort for kids. - 1/11/2021
Procter & Gamble Chief Brand Officer Urges CGs to ‘Step Up. Take a Stand.’
This last year has been disruptive to say the least, but P&G’s Marc Pritchard tells CES viewers that reinvention is the path forward, along with constructive disruption. - 1/4/2021
Mondelez Completes Buyout of Well-Being Snack Company Hu
Mondelez made an initial minority investment in Hu in April 2019 through SnackFutures, its innovation and venture hub dedicated to unlocking emerging snacking opportunities. - 12/27/2020
FORM.com Acquires GoSpotCheck Platform
FORM.com, a company in low-code/no-code mobile data collection acquires GoSpotCheck's task management and image recognition platform in a carveout. - 12/22/2020
Blacksmith Applications Acquires TABS Analytics
Together, the organizations will manage, analyze and optimize omnichannel retail promotions through a unique mix of proprietary technology and a consultative performance analytics practice. - 12/20/2020
Vantiq Partners with Infosys for Digital Supply Chain Innovation
The two companies plan to build real-time applications in logistics, distribution, connected maintenance and workplace safety. - 12/15/2020
e.l.f Beauty Sleighs the Holidays with its Latest Marketing Campaign on Triller
The beauty brand is the first to jingle into the holiday season with its latest campaign touting an “e.l.f.ing amazing holiday album,” debuting on Triller, with the help of Movers+Shakers creative agency. - 12/14/2020
PepsiCo Brand Enhances Direct-to-Consumer Shopping Experience
Frito-Lay addresses consumer desires for convenience and customization through an innovative approach on its Snacks.com website.
