Plans for the Next Adventure
Boyle adds that the apparel brand is currently in the process of upgrading to the newest version of Fusion. “We already have signals set up for search and browse, and we plan to incorporate them across the entire site experience so that we can continue to learn about our customers and improve the experience.”
Boyle and his team also have in-session individualization and geo-segmentation on the roadmap and in order to make sure that they are empowered to use all of the analytics and insights that the tool captures.
The team is also working on setting up an out of the box recommenders tool that serves up relevant product recommendations to shoppers. They also have future plans to use the Data Science Toolkit integration to connect models that were previously built
Boyle notes that it has “been a fun ride” throughout this process but reinforces that the collaboration is key. “There’s so much opportunity we still have to continue building personalized experiences for our customers across all channels, and we’re confident that Lucidworks will continue to be an incredible partner."