Not only was Jägermeister able to increase brand awareness by 73% for Jägermeister Cold Brew Coffee and achieve a 66% lift in consideration and intent to purchase the product from our DOOH campaign, but the brand was also able to gain further intel about customers’ perception of its Cold Brew Coffee product.
Measured through a brand study by Vistar, DOOH venues generated lift in Jägermeister Cold Brew Coffee awareness over the control group (urban panels performed the highest, followed by screens in liquor stores), and nearly all consumers who would consider Jägermeister Cold Brew Coffee also said they would purchase it in the next six months, according to Peddy.
“Jägermeister’s commercial sales team is excited to talk with distributors about DOOH in their markets," he adds. "It is a more tangible piece of advertising that can be seen day to day by the teams that put Jägermeister top of mind."
What next for Jägermeister? It has continued to leverage Vistar’s DOOH offerings in 2021 through a five-month-long Jägermeister Cold Brew Coffee campaign expanding to additional key sales markets since the original 2020 campaign. “DOOH has become an important channel in Jägermeister’s media mix moving forward,” Peddy notes.