“Pursue the problems, not the business cases,” shares Rob Birse, VP, global advanced analytics and AI/ML technology at the Kellogg Company. The exec discusses Kellogg's plans for unlocks the power of cross-domain data in the new analytics economy.
In this edited segment of our webinar conversation, BlueConic's Khurram Moiz and CGT discuss how consumer goods companies such as Lovesac are leaning into DTC to inform their data analytics strategies and better understand and engage with consumers.
Data democratization may be one of the most common pain points across consumer goods and retail organizations. Watch to learn how PepsiCo shares the consumer insights gleaned from its Pepviz data science practice across the company.
There may be no bigger priority for both retailers and consumer goods companies today than access to consumer insights, and PepsiCo has stood up its own data analytics practice to help retailers seize this opportunity.
Retail execution is a complex machine with many moving parts. In this Q&A, Mat Brogie, CEO of Repsly, outlines some of the biggest challenges facing CGs within retail execution today, and what companies must do to move away from the legacy practices holding them back.
A robust REX framework is essential to drive growth and profits for CG companies today. In this roadmap report, learn how CGs can strengthen their REX framework, synergize competing channels and influences, and ultimately deliver more seamless consumer experiences.
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