Omnichannel

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Omnichannel

A collection of news, articles and other featured content about Omnichannel.

The footwear giant anticipates its digital tech investments will help it weather the storm the coronavirus is wreaking upon retail worldwide.

Beyond hand sanitizer and Clorox wipes, consumers are expected to reach more often for easy meals as they settle in for extended periods of social distancing.

Trying to predict the trends that buyers would be looking to service, and that retailers could respond to, is an industry-wide challenge.  Thanks to insight from buyer search results, however, we can identify some of the products and characteristics that you’ll see trending on store shelves

Walmart may begin testing a membership program to take on Amazon Prime as soon as this month, begging the question of whether consumers would pay for two very similar offerings.  

Sales of office supplies continue to shift online as the competition for consumer dollars heats up.

Sales of office supplies continue to shift online as the competition for consumer dollars heats up.

Seeking to increase incremental sales at Walmart for a half dozen brands, the company worked with a digital marketing and consumer data management company to build an omnichannel campaign. 

Estee Lauder Dataset of 440M Records Exposed

The consumer goods beauty brand has been a household name for over 70 years, accumulating massive amounts of data reportedly at risk through digital commerce or online sales.

The rebate process at Benjamin Moore’s Contractor & Commercial Pricing Program is a bit smoother now thanks to new point-of-sale features from Celerant Technology.

Sales for the month reflect confident consumers, solid wage growth and job gains, according to the National Retail Federation.

The apparel and footwear company will launch a new e-commerce site and platform in North America this summer as part of its transformation efforts.  

According to its CEO Chip Bergh, the apparel company is expanding its digital business across pure-play, wholesale dot-com and its own e-commerce site, while mounting its presence with its mass-channel partners.

It will take smart bets and consistency for brands to earn their consumers’ business and keep them coming back for more.

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