Omnichannel. It’s become the standard approach to retail. The lines between e-commerce, physical stores and mobile have so blurred that the consumer no longer makes a distinction. This white paper from EY explains what consumer goods companies must do to follow suit.
This white paper from Hexaware examines some of the new age IT infrastructure services that solution partners can provide to help retailers deliver the "phygital" experiences needed to satisfy increasingly demanding consumers.
Produced in conjunction with Menasha, Path to Purchase Institute's handy reference guide spotlights the e-commerce capabilities of 15 top retailers that are building seamless omnichannel shopping experiences.