Produced in conjunction with Menasha, Path to Purchase Institute's handy reference guide spotlights the e-commerce capabilities of 15 top retailers that are building seamless omnichannel shopping experiences.
Omnichannel. It’s become the standard approach to retail. The lines between e-commerce, physical stores and mobile have so blurred that the consumer no longer makes a distinction. This white paper from EY explains what consumer goods companies must do to follow suit.