Omnichannel

While the rapid ascent of retail media may be exciting, the retailers that want PepsiCo’s spend need to bring their receipts.

Channel-specific strategies with agile measurement are essential to keep up with the onslaught of multi-channel data in an omnichannel world. See how companies like Conair are responding with real-time measurement capabilities.

Learn more about leaders’ plans for tech investments, how KPIs are changing, and top-of-mind consumer behaviors that will dictate the industry’s path forward.

Home furnishing company Crate & Barrel is overhauling its payments as part of efforts to elevate the omnichannel shopping experience.

Walmart says its early generative AI investments are paying off through both customer- and employee-facing applications, and the company has plans to deploy the technology globally.

Unilever is expanding its access to Sam’s Club consumers through a new capability that integrates physical and digital shopping.

The Coca-Cola Company is beginning to scale its global marketing efforts with generative AI, configuring advertising materials on Prod X, a production studio experience that uses digital twin technology.

Bag and luggage brand Vera Bradley is undergoing a rebranding in order to reinvigorate the business and restore brand relevance.