The Consumer Products Industry Business Unit from SAP collaborated with the Deloitte Consumer Industries team to measure the impact of the COVID-19 pandemic and its economic implications on the consumer products (CP) industry.
The 2020 Consumer Goods Sales and Marketing Summit virtual experience provided consumer goods executives with the unprecedented opportunity to learn from the industry’s leading consumer goods experts.
Those of us in the business of making and marketing products may benefit from some selective culling of business thinking, habits and practices that worked before 2020 but may not meet the needs of 2021 and beyond.
Clorox remains head-down on integrating technology through every facet of its business, from employee collaboration to retail execution, as the company navigates unprecedented demand spikes and readies for an eventual post-COVID-19 future.
Piggly Wiggly will soon offer consumer goods manufacturers a new digital advertising program intended to simultaneously enhance the consumer experience.
The grocer will become one of the first retailers to adopt Mercatus’ Digital Advertising solution, which aims to elevate the shopper