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Omnichannel

A collection of news, articles and other featured content about Omnichannel.

Plans unveiled this month seek to more sharply target marketing activity and improve supply chain preparedness and speed to market.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: internet-enabled augmented reality tools from NexTech.

Consumer goods companies should stop looking at the various sales channels that are now available and focus more on the one all-important common denominator across them: the consumer.

Our 15th annual "state of the industry" report finds consumer goods companies making steady progress in their efforts to address marketplace disruption. CGT surveyed readers to get their take on the key tools and technologies that are helping them keep pace with increasingly demanding consumers.

The platform is designed to efficiently grow sales through data science, media delivery and measurement.

Wipro’s Srinivasan Rajamani recently sat down with CGT to discuss key trends in technology transformation.

A deal for the e-commerce upstart will expand Serta Simmons' direct-to-consumer offerings while also creating operational efficiencies.

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