Omnichannel

Analytics Unite
Kellogg Unlocks Power of Cross-Domain Data in the New Analytics Economy
“Pursue the problems, not the business cases,” shares Rob Birse, VP, global advanced analytics and AI/ML technology at the Kellogg Company. The exec discusses Kellogg's plans for unlocks the power of cross-domain data in the new analytics economy.
IT Integration
Where CPG IT Teams Fit in the Retail Media Puzzle
As momentum for retail media networks grows, there are several considerations for IT teams on the back end to ensure that their brands can, in fact, unlock its benefits.
Consumer Analytics
Authentic Brands Kicks Consumer Data Strategy Into High Gear with New CDP
Authentic Brands Group has embarked on a new data management strategy aimed at unifying consumer insights and leveling up digital experiences across its roster of brands.
Robotics/Automation
PepsiCo’s John Phillips On Navigating the Post-Pandemic VUCA Era
John Phillips, PepsiCo senior VP, customer supply chain and go-to-market, presents ways to turn VUCA into opportunities and success in this radically shifted post-pandemic CPG environment.
Webinars
How Lovesac and Other CPGs Are Embracing DTC in Their Data Analytics Strategies
In this edited segment of our webinar conversation, BlueConic's Khurram Moiz and CGT discuss how consumer goods companies such as Lovesac are leaning into DTC to inform their data analytics strategies and better understand and engage with consumers.
Tech Transformation Videos
Tech Transformation Video: Kate Garner of PepsiCo On Sharing Insights Across the Enterprise
Data democratization may be one of the most common pain points across consumer goods and retail organizations. Watch to learn how PepsiCo shares the consumer insights gleaned from its Pepviz data science practice across the company.
Tech Transformation Podcasts
Tech Transformation Podcast: PepsiCo’s Kate Garner On Consumer Insights’ Evolution
There may be no bigger priority for both retailers and consumer goods companies today than access to consumer insights, and PepsiCo has stood up its own data analytics practice to help retailers seize this opportunity.
Customer Experience
First Look: Nike’s First Jordan-Exclusive Store Opens in Japan
The 9,200 World of Flight Shibuya store, located on Meiji Dori street by the Harajuku trade zone (one of the busiest retail destinations in Japan), opened this March. Take a look.
E-commerce
Club Kokomo Expands Online Presence With E-commerce Investment
Club Kokomo Spirits, a premium cocktail brand, is now available to consumers for online purchase in 34 states thanks to an e-commerce investment.
Tech Transformation Podcasts
Tech Transformation Podcast: EJ Weiss On How BEES Is Driving Transformation at AB InBev
Learn about the impact AB InBev's e-commerce platform has had within the company and how they use these learnings and data across the enterprise.
Sponsored
Retail Execution
Synthesizing Retail Execution Channels to Deliver Seamless Consumer Experiences
Retail execution is a complex machine with many moving parts. In this Q&A, Mat Brogie, CEO of Repsly, outlines some of the biggest challenges facing CGs within retail execution today, and what companies must do to move away from the legacy practices holding them back.
Retail Execution
Elevating Your Retail Execution Framework
A robust REX framework is essential to drive growth and profits for CG companies today. In this roadmap report, learn how CGs can strengthen their REX framework, synergize competing channels and influences, and ultimately deliver more seamless consumer experiences.