Omnichannel

Drive Profitable Growth During Times of Economic Uncertainty with Generative AI
CPG companies can optimize price, promotion, and revenue growth with the help of generative AI. This cutting-edge technology can generate insights and recommend actions that take sales planning from weeks to minutes, with a high statistical likelihood of market success.
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On-Demand : The Whirlpool Transformation: Revolutionizing E-commerce with Pragmatic Composability
On-Demand : In this webinar, CGT sits down with Whirlpool's global data, technology & transformation Officer, Murat Genc to delve into the transformational impact of the company's "pragmatic composable commerce” strategy.
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P&G Trimming SKUs As Part of Collaborative Commerce Strategy

Procter & Gamble is slimming its SKU count, and its retail partners are eager to collaborate on its efforts, according to company leaders.
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Understanding the Modern Consumer: A Data-Driven Guide to Current Shopper Behaviors, Traits, and Characteristics

This report leverages location analytics to analyze changes in consumer behaviors and offers insights that can help retailers and CPG companies better cater to today’s brick-and-mortar visitors. Read the white paper to find out.
You Have the Data, So Now What?

While brands have made leaps when it comes to zero-party data capture, many have amassed significant data but don’t know how to activate it.
Kellogg Unlocks Power of Cross-Domain Data in the New Analytics Economy

“Pursue the problems, not the business cases,” shares Rob Birse, VP, global advanced analytics and AI/ML technology at the Kellogg Company. The exec discusses Kellogg's plans for unlocks the power of cross-domain data in the new analytics economy.
Retail Media IT: How to Put the Trickiest Puzzle Pieces Into Place

Retail media networks are forcing new compliance, integration, and ROI considerations for IT teams.
PepsiCo’s John Phillips On Navigating the Post-Pandemic VUCA Era

John Phillips, PepsiCo senior VP, customer supply chain and go-to-market, presents ways to turn VUCA into opportunities and success in this radically shifted post-pandemic CPG environment.
Authentic Brands Kicks Consumer Data Strategy Into High Gear with New CDP

Authentic Brands Group has embarked on a new data management strategy aimed at unifying consumer insights and leveling up digital experiences across its roster of brands.
How Lovesac and Other CPGs Are Embracing DTC in Their Data Analytics Strategies

In this edited segment of our webinar conversation, BlueConic's Khurram Moiz and CGT discuss how consumer goods companies such as Lovesac are leaning into DTC to inform their data analytics strategies and better understand and engage with consumers.

Drive Profitable Growth During Times of Economic Uncertainty with Generative AI

On-Demand : The Whirlpool Transformation: Revolutionizing E-commerce with Pragmatic Composability

P&G Trimming SKUs As Part of Collaborative Commerce Strategy

Understanding the Modern Consumer: A Data-Driven Guide to Current Shopper Behaviors, Traits, and Characteristics

You Have the Data, So Now What?

Kellogg Unlocks Power of Cross-Domain Data in the New Analytics Economy

Retail Media IT: How to Put the Trickiest Puzzle Pieces Into Place

PepsiCo’s John Phillips On Navigating the Post-Pandemic VUCA Era

Authentic Brands Kicks Consumer Data Strategy Into High Gear with New CDP

How Lovesac and Other CPGs Are Embracing DTC in Their Data Analytics Strategies