Understanding the Modern Consumer: A Data-Driven Guide to Current Shopper Behaviors, Traits, and Characteristics

In today’s rapidly changing retail landscape, staying up-to-date with in-store shopping habits is critical. Companies that know which consumer segments are shopping at which chains, when and how often shoppers visit stores, and how these patterns are evolving, can stay ahead and thrive despite a challenging economic climate.

This white paper leverages location analytics to analyze changes in consumer behaviors and demographics across multiple industries and offers insights that can help retailers and CPG companies better cater to today’s brick-and-mortar visitors.