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Authentic Brands Kicks Consumer Data Strategy Into High Gear with New CDP
Authentic Brands Group has embarked on a new data management strategy aimed at unifying consumer insights and leveling up digital experiences across its roster of brands. -
PepsiCo’s John Phillips On Navigating the Post-Pandemic VUCA Era
John Phillips, PepsiCo senior VP, customer supply chain and go-to-market, presents ways to turn VUCA into opportunities and success in this radically shifted post-pandemic CPG environment.