Goof Off Maker WM Barr Adopts Revenue Intelligence Technology
WM Barr, home of brands Goof Off, Klean-Strip, DampRid, Mold Armor, and Citristrip, is tapping revenue intelligence tech as a means to identify sales opportunities, plan and forecast demand, and bolster retail partnerships.
The home improvement products company reports it was looking for a way to automatically aggregate and standardize data from its 850 or more retailers and supply chain partners.
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WM Barr has teamed up with Alloy.ai to spearhead this initiative, leveraging the omnichannel revenue intelligence platform to provide real-time analytics to drive sales, marketing, and supply chain decisions.
The company hopes to gain near real-time sales and inventory data from the investment, allowing for a better-aligned supply and demand process and top-line revenue growth in the longer term.
The platform also has the capacity to track point-of-sale trends, identify lost sales resulting from out-of-stock items, flag phantom inventory issues, and offer data-supported replenishment suggestions, a feature that WM Barr VP of sales, Ricardo Gonzalez-Alduenda says is a “critical” capability, adding that “converting data into valuable insights" will "help us better manage our portfolio.”
