Henkel Looks to Enhance Amazon Experience Through Real-Time Insights & Automation
Henkel is taking steps to boost efficiency and improve the consumer experience for its Amazon customers.
The No. 25 consumer goods company's U.S. beauty, laundry and home care businesses have partnered with CommerceIQ to establish a single source of data and automate decision making. They will work together to automate such processes as monitoring and reducing purchase order errors from Amazon to recapture lost revenue on its consumer product lines, as well as drive profitability from its Amazon sales.
Henkel will leverage CommerceIQ’s CIQ Sales technology to improve its ability to both gain consumers and maintain customer loyalty through the use of real-time insights across SKUs.
The tech is expected to supply accurate sales forecasts that Henkel can use for inventory planning and automation in order to reduce revenue leakage and help with purchase order fulfillment.
[See also: Henkel Digital UPskilling Program Cuts Application Process to 60 Seconds]
The insights are based on such data as pricing, point of sales, market intelligence, purchase orders, inventory positions, content, third-party activity and others, while automations guide activities like resolving PO discrepancy and content errors, removing 3P variants, and reinstating out-of-stock and unavailable SKUs.
"By applying real-time insights and automation to connect our sales and supply chain data, we are able to make our operations more efficient and enhance the consumer experience through improved in stocks, optimized share of voice and great site content,” said Jan Weller, director, e-commerce, Henkel beauty care, Henkel North America. “CommerceIQ helps us improve our supply chain proficiency, which results in accelerated growth and a lower cost operating model that allows us to invest back into our business.”
Henkel’s portfolio includes such brands as Dial, Persil, Purex, All and Snuggle.
