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Redefining Success: Benchmarking Technology Investments in Consumer Goods Sales and Marketing
The 2023 Sales & Marketing Study explores the technology investments, opportunities, and challenges in the consumer goods industry. -
Mark Kirkham of PepsiCo on the Evolving Use of Data
Mark Kirkham, SVP and CMO of PepsiCo's International Beverages business, discusses the evolution of data usage, particularly in partnerships with retailers.