Thanks to an increasingly fragmented retail environment, today’s consumer goods organizations are battling for more visibility into operations and more leverage within their partnerships.
Understanding how to leverage consumer data effectively, and how to accurately measure success, will be crucial for maximizing sales and marketing strategies. See what the experts have to say.
Learn more about leaders’ plans for tech investments, how KPIs are changing, and top-of-mind consumer behaviors that will dictate the industry’s path forward.
Perry Ellis International is bolstering its retail execution operations by investing in one-stop-shop technology that will support the company’s in-store merchandising efforts with retail partners like Macy’s, Dillard’s JCPenney, and Kohl’s.
CPGs face numerous challenges when crafting retail execution strategies across channels, including navigating supply chain disruptions, integrating new technology into their organization and using customer data effectively.
