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Diageo’s New Global Breakthrough Innovation Team Brings Spatial Computing to Don Julio Campaign
The effort is being led by Sophie Kelly, global category director of Tequila for Diageo, and the company’s new Global Breakthrough Innovation Team, a subsidiary within its current Innovation function that launched early this year, with the goal to shape innovation “beyond the development of new products.” -
How CPG Brands Can Get The Most Out Of Retail Data
Download this whitepaper to learn four key ways CPG companies can extract ‘more’ out of their retailer data and use these near real-time insights into their customers, their preferences, and their behaviors.Sponsored