Inside the 23%: What CPG and Retail's Top Engagement Performers Do Differently

REGISTER NOW

Webinar Date: Wednesday, June 17, 2026, at 11 a.m. ET

Ask 100 CPG and retail marketers whether their brand delivers a connected, personal customer experience, and 78 will tell you yes. Ask 100 of their customers the same question, and only 37 say the brand even knows who they are.

The customers, notably, are the ones with the credit cards.

That gap, between how brands think they're engaging and how customers actually experience it, is the real Engagement Divide. And despite record spend on campaigns, channels, and AI, the gap is widening in most organizations, not closing.

Building on the Retail + CPG Impact Series and grounded in findings from the U.S. Engagement Index Report, this session digs into what the top 23% of CPG and retail brands are doing differently, with insight from SAP's Shady Ghattas (Global Head of Consumer Products, SAP) and Sunny Neely (Global Industry Advisor, Consumer Products, SAP).

You'll leave with:

• An honest read on where your organization actually sits on the engagement maturity curve, and whether you're closer to the top 23% or still working to get there
• A clear view of what the top performers do differently, from how they structure teams to how they treat first-party data
• The specific moves that close the divide without waiting on a multi-year transformation program
• A sharper answer to the question your board keeps circling: why you might be losing customers you thought were engaged