Customer Relationship Management

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Customer Relationship Management

A collection of news, articles and other featured content about Customer Relationship Management.

A comparison chart of solution providers on the forefront of customer management. Plus, a roundtable of experts provides thought leadership on navigating the challenges and opportunities involved in the effective management of retailer relationships in an omnichannel marketplace.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: sales enablement platform Bigtincan.

The beverage giant used virtual reality testing to help Walgreens optimize the soda shelf.

The luxury lifestyle brand went live with the cloud-based Oracle Retail Customer Engagement platform with help from systems integrator BTM Global.

The healthy snack maker will leverage OrderGroove to support product subscriptions and predictive text-to-reorder programs for DTC consumers.

The appliance maker experienced 85% growth in engagement across Facebook, Twitter and Instagram in just one year after implementing AI-based management tools.

SAP SE announced new solutions to modernize customer relationship management (CRM) at its annual SAPPHIRE NOW conference.

The combined companies are positioned to accelerate the digital transformations of their respective clients.

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