Customer Relationship Management

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Customer Relationship Management

A collection of news, articles and other featured content about Customer Relationship Management.

The Secret to DTC Success: Managing the Data

Uncover the secret sauce for managing direct-to-consumer (DTC) success, while driving more collaborative product development, and creating profitable, personalized one-to-one relationships with consumers.

Salesforce announced Digital 360, its new platform that combines its Marketing Cloud, Commerce Cloud and Experience Cloud solutions for what’s intended to be a scalable, data-driven, single source of truth for personalizing customer experiences. 

The newly combined solution is expected to deliver best-in-class sales enablement and efficiency for CPG brands seeking sales and finance process and performance improvements.

Microsoft has put together a list of resources that the company and its partners offer to support consumer goods manufacturers and retailers. These include:

Estee Lauder Dataset of 440M Records Exposed

The consumer goods beauty brand has been a household name for over 70 years, accumulating massive amounts of data reportedly at risk through digital commerce or online sales.

Brands can develop better products, more relevant services, and more personalized experiences if they engage actively with their consumers.

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