Customer Relationship Management

At the League of Leaders meeting earlier this month, Joe Mueller, Kellogg Company’s VP, industry and customer development, discusses how CPGs and retailers can reevaluate how their partnerships to deliver mutual value and elevate their performance.

CGT caught up with Hammitt Founder and CEO Tony Drockton to discuss how the brand’s early adoption of cloud technology has helped turbocharge its growth over the last decade.

Massimo Zanetti, the private label coffee provider, had tapped a CRM system in the past, but it was a “huge failure.” Learn why the latest initiative is already having measurable results.

Retailers are returning to their pre-pandemic service expectations, according to new research from McKinsey & Co, presenting challenges for consumer goods companies navigating the inflationary environment.  

The goal of Customer Experience (CX) is to engage, co-create value, and connect with customers as they shop and buy. These days, customers expect you to offer a personalized version of what they need, based on where and when they need it. To learn how, download this guide.

Learn learn how consumer behavior changes are impacting customer service operations today, and how brands are working with their retail partners to navigate them.

We dig into some of the biggest consumer behavior changes that are impacting customer service operations today, and learn about some of the technologies that are most important to brands and retailers to meet these new needs.

CEO and co-founder of Xero Shoes Steven Sashen tells CGT he recognized that if the brand didn’t sell directly online to consumers, they would have no relationship with them. Learn about the brand's dive into e-commerce.