Customer Relationship Management

As Freshly Scales Under Nestle’s Wing, Personalization Becomes Paramount

When Freshly, the Nestle-owned subscription service focused on delivery healthy prepared meals, wanted to boost its personalization efforts, the company knew it had to get a better grip on its data management.
How Coca-Cola United Streamlined Freestyle Order Management

Coca-Cola Bottling Company United shared details behind the digital transformation that streamlined its order management process.
Mondelez Expands Partnership for End-to-End Marketing

As part of the food brand’s journey to create a transformative end-to-end customer experience, Mondelez has expanded its relationship with Publicis Groupe to include all production duties across Europe.
The Secret to DTC Success: Managing the Data

Uncover the secret sauce for managing direct-to-consumer (DTC) success, while driving more collaborative product development, and creating profitable, personalized one-to-one relationships with consumers.
Salesforce Announces Digital 360 for Single Source of Truth

Salesforce announced Digital 360, its new platform that combines its Marketing Cloud, Commerce Cloud and Experience Cloud solutions for what’s intended to be a scalable, data-driven, single source of truth for personalizing customer experiences.
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Growth in Uncertainty: As Consumers Change, Customer Management Must Evolve as Well
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Talking Tech Webinar Series

Consumer goods and retail insiders provide a behind the curtain look at the technology setting the pace for change across the industry today. This webinar series explores the solutions your company needs to drive growth in an increasingly competitive and ever-shifting marketplace.
Blacksmith Applications Acquires Food Sales Enablers

The newly combined solution is expected to deliver best-in-class sales enablement and efficiency for CPG brands seeking sales and finance process and performance improvements.
Approaches & Solutions for CPGs to Navigate COVID-19

Microsoft has put together a list of resources that the company and its partners offer to support consumer goods manufacturers and retailers. These include:
Estee Lauder Dataset of 440M Records Exposed

The consumer goods beauty brand has been a household name for over 70 years, accumulating massive amounts of data reportedly at risk through digital commerce or online sales.
Putting the ‘C’ Back into Consumer Goods

Brands can develop better products, more relevant services, and more personalized experiences if they engage actively with their consumers.
Salesforce Buys Tableau in $15.7 Billion Deal

The all-stock agreement gives the CRM giant an infusion of retailer-focused business intelligence and data visualization tools.

A collection of news, articles and other featured content about Customer Relationship Management.