Customer Relationship Management

Why Deploy an On-Time In-Full Control Tower?

A staggering $10 billion in excess inventory is held to buffer against poor On-Time In-Full (OTIF) performance. Learn how retailers and suppliers can fix this and dramatically improve service while lowering costs.

Owning stuff. We’re so over it.

Increasingly, consumers around the world – younger ones especially – are taking the same approach to how much “stuff” they choose to own.

CGT Research: Shopper Marketing Optimization

This exclusive research study conducted by CGT and Cierant Corp. examines the critical need for, and the key benefits of, shopper marketing optimization.

Perry Ellis Switches CRM Platforms

The luxury lifestyle brand went live with the cloud-based Oracle Retail Customer Engagement platform with help from systems integrator BTM Global.

Kind Snacks Drives DTC Ordering Program

The healthy snack maker will leverage OrderGroove to support product subscriptions and predictive text-to-reorder programs for DTC consumers.

KitchenAid Uses AI to Grow Social Engagement

The appliance maker experienced 85% growth in engagement across Facebook, Twitter and Instagram in just one year after implementing AI-based management tools.

SAP Debuts New CRM, Data Management Solutions

SAP SE announced new solutions to modernize customer relationship management (CRM) at its annual SAPPHIRE NOW conference.

Salesforce Buys Mulesoft

The combined companies are positioned to accelerate the digital transformations of their respective clients.

Readers' Choice Survey 2018: Customer Relationship Management

The CGT community’s preferred providers for customer relationship management solutions including marketing, sales force automation, customer service and category management.

Nutriset Taps into Infor's Food-Specific ERP Solution

French agro-industrial company Nutriset will implement Infor Global Solutions' M3 Food & Beverage tool as its new ERP solution, the companies announced this week. Nutriset specializes in the research, development and production of nutritional solutions for the prevention and treatment o

Customer Management Award 2017

Adopting a new pricing platform helped General Mills empower the "everyday users" of the sales force with flexible, account-specific analytics.

Farm & Oven Dark chocolate and Beet product

Former Campbell CMO Starts from Scratch with Farm & Oven

Farm & Oven Snacks recently announced that it is being sold by Amazon – no easy feat for any industry newcomer. So, CGT couldn’t pass up the chance to ask co-founder Mike Senackerib how he did it.