Customer Relationship Management

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Customer Relationship Management

A collection of news, articles and other featured content about Customer Relationship Management.

The all-stock agreement gives the CRM giant an infusion of retailer-focused business intelligence and data visualization tools.

CGT’s readers again select their favorite IT solution providers across 16 business-critical functions.

A short list of addi onal solu on providers that nearly made the Readers’ Choice lists and are delivering unique value to the industry.

The CGT community’s preferred providers for customer relationship management solutions including marketing, sales force automation, customer service and category management.

A comparison chart of solution providers on the forefront of customer management. Plus, a roundtable of experts provides thought leadership on navigating the challenges and opportunities involved in the effective management of retailer relationships in an omnichannel marketplace.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: sales enablement platform Bigtincan.

The beverage giant used virtual reality testing to help Walgreens optimize the soda shelf.

The luxury lifestyle brand went live with the cloud-based Oracle Retail Customer Engagement platform with help from systems integrator BTM Global.

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