Customer Relationship Management

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Customer Relationship Management

A collection of news, articles and other featured content about Customer Relationship Management.

Brands can develop better products, more relevant services, and more personalized experiences if they engage actively with their consumers.

The all-stock agreement gives the CRM giant an infusion of retailer-focused business intelligence and data visualization tools.

CGT’s readers again select their favorite IT solution providers across 16 business-critical functions.

A short list of addi onal solu on providers that nearly made the Readers’ Choice lists and are delivering unique value to the industry.

A comparison chart of solution providers on the forefront of customer management. Plus, a roundtable of experts provides thought leadership on navigating the challenges and opportunities involved in the effective management of retailer relationships in an omnichannel marketplace.

The CGT community’s preferred providers for customer relationship management solutions including marketing, sales force automation, customer service and category management.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: sales enablement platform Bigtincan.

The beverage giant used virtual reality testing to help Walgreens optimize the soda shelf.

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