Customer Relationship Management

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  • Mondelez Expands Partnership for End-to-End Marketing

    As part of the food brand’s journey to create a transformative end-to-end customer experience, Mondelez has expanded its relationship with Publicis Groupe to include all production duties across Europe.

  • Growth in Uncertainty: As Consumers Change, Customer Management Must Evolve as Well

    Even before the COVID-19 pandemic, consumer products companies had a strong incentive to get closer to retailers and their end customers — and now that product demand, channel preferences and customer dynamics have rapidly swung in new directions, that need has only grown more vital.

  • Talking Tech Webinar Series

    Consumer goods and retail insiders provide a behind the curtain look at the technology setting the pace for change across the industry today. This webinar series explores the solutions your company needs to drive growth in an increasingly competitive and ever-shifting marketplace.

  • The Secret to DTC Success: Managing the Data

    Uncover the secret sauce for managing direct-to-consumer (DTC) success, while driving more collaborative product development, and creating profitable, personalized one-to-one relationships with consumers.
    The Secret to DTC Success: Managing the Data

  • Salesforce Announces Digital 360 for Single Source of Truth

    Salesforce announced Digital 360, its new platform that combines its Marketing Cloud, Commerce Cloud and Experience Cloud solutions for what’s intended to be a scalable, data-driven, single source of truth for personalizing customer experiences. 

  • Blacksmith Applications Acquires Food Sales Enablers

    The newly combined solution is expected to deliver best-in-class sales enablement and efficiency for CPG brands seeking sales and finance process and performance improvements.

  • Approaches & Solutions for CPGs to Navigate COVID-19

    Microsoft has put together a list of resources that the company and its partners offer to support consumer goods manufacturers and retailers. These include:

  • Estee Lauder Dataset of 440M Records Exposed

    The consumer goods beauty brand has been a household name for over 70 years, accumulating massive amounts of data reportedly at risk through digital commerce or online sales.
    Estee Lauder Dataset of 440M Records Exposed

  • Infographic: Facing Shopper-Centric Facts

    This exclusive infographic explains why retailer customization is now essential to CPG growth, and why the need to find a solution that can overcome the barriers is vital to success. 

  • Owning stuff. We’re so over it.

    Increasingly, consumers around the world – younger ones especially – are taking the same approach to how much “stuff” they choose to own.

  • CGT Research: Shopper Marketing Optimization

    This exclusive research study conducted by CGT and Cierant Corp. examines the critical need for, and the key benefits of, shopper marketing optimization.

  • Why Deploy an On-Time In-Full Control Tower?

    A staggering $10 billion in excess inventory is held to buffer against poor On-Time In-Full (OTIF) performance. Learn how retailers and suppliers can fix this and dramatically improve service while lowering costs.
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A collection of news, articles and other featured content about Customer Relationship Management.