Sales Force Automation

Sales executives in the consumer goods industry are using mobile and data technologies to gain the edge in an increasingly competitive marketplace.

CGT's readers rank the top technology providers of a solution for retail execution and monitoring to identify tasks and enable the execution of in-store activities.

As Chief Information & Process Officer, Mark Dajani's goal is to power up Mondelez International for growth through the streamlining of processes, empowering its people with capabilities and future-proofing its technology.

Mondelez Canada broke down traditional barriers and resurrected a new wall that connects, rather than separates, its entire sales organization.

CGT's readers rank the top technology providers of an enterprise software suite specific to customer relationship management (CRM), including marketing, sales force automation, category management, etc.

The 2014 Review & Outlook Report is a roadmap that pinpoints where the industry is today and where it's headed. This year, 75 of the best and brightest minds in consumer goods share predictions and guidance for the year 2020 in the areas of IT, Innovation, Sales & Marketing and Supply Chain.

Sales and marketing trailblazers from Mondelez, Unilever, J&J and Kellogg joined more than 225 consumer goods executives in NYC this week for the 2013 Consumer Goods Sales & Marketing Summit.

National Tobacco Company has doubled its business over the last five years, a feat that it strongly attributes to an adaptable sales force automation system.

New research explores existing retail execution functionality to better understand how the industry is approaching supporting technology.

Technology adoption is driving dramatic change in sales and marketing. New research from CGT and IDC provides progress updates on improvements in TPM, D2C, S&OP and more.

A comparison chart of solution providers to the consumer goods industry in the areas of CRM, TPM, TPO, Salesforce Mobility, etc. Plus, experts discuss new technologies, the retailer-supplier relationship and incorporating big data for better customer insights.

Smart software solutions, enabled by advances in mobile technology, are revolutionizing field execution for CPG companies. Brands are capitalizing on the benefits of instant field intelligence to be more strategic and dominant at the shelf.