As Chief Information & Process Officer, Mark Dajani's goal is to power up Mondelez International for growth through the streamlining of processes, empowering its people with capabilities and future-proofing its technology.
CGT's readers rank the top technology providers of an enterprise software suite specific to customer relationship management (CRM), including marketing, sales force automation, category management, etc.
The 2014 Review & Outlook Report is a roadmap that pinpoints where the industry is today and where it's headed. This year, 75 of the best and brightest minds in consumer goods share predictions and guidance for the year 2020 in the areas of IT, Innovation, Sales & Marketing and Supply Chain.
A comparison chart of solution providers to the consumer goods industry in the areas of CRM, TPM, TPO, Salesforce Mobility, etc. Plus, experts discuss new technologies, the retailer-supplier relationship and incorporating big data for better customer insights.
Based on the concept of guided execution, a new generation of mobile applications will help CPG companies rethink and reinvent field sales operations,guiding teams with best practices and standard processes that are leveraged end to end.
Smart software solutions, enabled by advances in mobile technology, are revolutionizing field execution for CPG companies. Brands are capitalizing on the benefits of instant field intelligence to be more strategic and dominant at the shelf.