Sales Force Automation

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  • How to Get Shelving Priorities Right in Your Perfect Store

    High performance in any area of life is about identifying – and optimizing – the drivers of success that are relevant to your area of expertise. Want to become an Olympic sprinter? Then you better get to the gym. Want to become a doctor? Then hit the books.

  • “The Missing Link”: Leveraging In-Store Execution Data to Inform Category Strategy

    Shoppers attention span averages 8 seconds – 1 second less than a goldfish! Brands and retailers alike must get many different in-store execution levers right to convert shoppers into buyers. Teams making strategic planning decisions have access to numerous data sources to develop a perfect store strategy; but are they getting the right insights?

  • AB InBev Taps Accenture Tool to Help Africa Sales

    Rollout of a distributor management system aims to better control promotions, improve productivity and streamline inventory and sales processes across the continent.

  • Retail Execution 2.0: The Cycle of Continuous Improvement

    To stay close to retail accounts and ahead of the competition, savvy CPGs are adopting a cyclical execution framework that centralizes integral data sources into a single system.

  • Readers' Choice Survey 2018: Customer Relationship Management

    The CGT community’s preferred providers for customer relationship management solutions including marketing, sales force automation, customer service and category management.

  • Readers’ Choice Survey 2019: Customer Relationship Management

    The CGT community’s preferred providers for customer relationship management solutions including marketing, sales force automation, customer service and category management.

  • Simplify to Succeed: Making Sales Technology Work Harder

    Sales executives in the consumer goods industry are using mobile and data technologies to gain the edge in an increasingly competitive marketplace.
    Marc Simonis

  • Empowering Global Growth

    As Chief Information & Process Officer, Mark Dajani's goal is to power up Mondelez International for growth through the streamlining of processes, empowering its people with capabilities and future-proofing its technology. More specifically, Dajani gives <em>CGT</em> an exclusive interview on the latest WiSE initiative, and how it has helped to minimize regional differences for sustainable, global growth.

  • Tip of the Spear Technology: SocialShop

    CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: social media sales facilitator SocialShop.

  • 2016 Readers' Choice Survey: Retail Execution

    <em>CGT</em>'s readers rank the top technology providers of a solution for retail execution and monitoring to identify tasks and enable the execution of in-store activities.

  • Tip of the Spear Technology: Bigtincan

    CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: sales enablement platform Bigtincan.

  • Unilever Adopts SFA on Android Platform

    Unilever expects to take advantage of new functionality, one of them being the possibility of collecting photos through the SFA system while doing surveys. <br />
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A collection of news, articles and other featured content about Sales Force Automation.