Sales Force Automation

  • New SFA Solution Unveiled for Mobile Representatives

    It uses the design principles of current smartphone and tablet applications, providing single code-set deployment to iPhone and Android smartphones, as well as iPad and Android tablets.

  • Nestle Water Puts SFA in the Cloud

    Nestle Water will use a new mobile-based platform in Beijing and Shanghai that connects sales teams to information such as replenishment and promotions in real time from any location, via smartphone providers.

  • National Tobacco Company Undergoes Sales Force Evolution
    National Tobacco Company has doubled its business over the last five years, a feat that it strongly attributes to an adaptable sales force automation system.

  • 2012 Customer Management Solutions
    A comparison chart of solution providers to the consumer goods industry in areas including CRM, TPM, TPO, SFA, etc. Plus, industry experts address market trends and challenges around non-traditional marketing vehicles, retail collaboration and more.

  • 2011 Customer Management Solutions
    A comparison chart of solution providers to the consumer goods industry in areas like CRM, TPM, TPO, SFA, etc.

  • Kellogg Selects Retail Execution Provider for Mexico
    The solution is expected to help Kellogg execute its in-store marketing strategies by providing sales representatives with enhanced store-level merchandising and reporting capabilities.

  • 2010 Sales & Marketing Report
    The 2010 Sales & Marketing Study from IDC Manufacturing Insights and CGT yields important insights for leaders of sales, marketing and information technology. This year's edition reports on the progress that CG companies have made in areas like TPM, category management, downstream data and more.

  • Schwan's Consumer Brands Invests in Field Employees

    The Quofore solution is expected to arm customer sales representatives and route drivers for performance excellence.

  • Forrester Report: Is an iPhone App Right for You?
    This Forrester report will help you decide whether a mobile app is right for your brand, weigh the advantages of driving brand affinity, customer engagement, and possible revenue versus costs in time and resources and includes successful examples.

  • CAS Launches New Integrated Product Suite

    CAS 8 is expected to provide customers with the global mobility and advanced trade promotion management capabilities that they require to leverage their existing CP investments to drive profitable sales growth.
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