Kellogg Selects Retail Execution Provider for Mexico

Kellogg Company Mexico selects CAS AG to provide a retail execution mobility solution for its sales force. Kellogg's Mexico Sales Automation project includes the deployment of retail execution using laptop and handheld devices.

 

The solution is expected to help Kellogg execute its in-store marketing strategies by providing sales representatives with enhanced store-level merchandising and reporting capabilities.

 

According to Salvador Millan, CIO for Kellogg Latin America, "Our goal was to select a vendor that could provide us with a robust and scalable platform while providing the flexibility required to adapt the tool to the reality of our Mexican market through standard configuration features."