Sales Force Automation

  • Retail Execution

    New research explores existing retail execution functionality to better understand how the industry is approaching supporting technology.

  • Transforming Field Execution to Create The Perfect Store

    Based on the concept of guided execution, a new generation of mobile applications will help CPG companies rethink and reinvent field sales operations,guiding teams with best practices and standard processes that are leveraged end to end.

  • CG Execs Meet to Share Sales & Marketing Insights
    Sales and marketing trailblazers from Mondelez, Unilever, J&J and Kellogg joined more than 225 consumer goods executives in NYC this week for the 2013 Consumer Goods Sales & Marketing Summit. This year, New York Times bestselling author and entrepreneur since birth Gary Vaynerchuk kicked things off with a provocative presentation on the need for consumer goods companies to adapt in the Internet era. Get a recap of the event here.

  • Gain Instant Field Intelligence and Win at the Shelf with Mobile Solutions
    Smart software solutions, enabled by advances in mobile technology, are revolutionizing field execution for CPG companies. Brands are capitalizing on the benefits of instant field intelligence to be more strategic and dominant at the shelf.

  • 2013 Sales & Marketing Report
    Technology adoption is driving dramatic change in sales and marketing. New research from CGT and IDC provides progress updates on improvements in TPM, D2C, S&OP and more.

  • Mobile Technology
    New research from CGT and SAP takes a deep dive into one of the most popular areas of investment among consumer goods manufacturers: Mobile sales execution.

  • 2013 Customer Management Solutions
    A comparison chart of solution providers to the consumer goods industry in areas including CRM, TPM, TPO, SFA, etc. Plus, industry experts address customer- and consumer-facing trends and challenges.

  • Mobility in Consumer Goods
    Mobile devices are everywhere, and the statistics on end-user adoption are staggering. New research ascertains adoption rates in the CG industry.

  • Unilever Adopts SFA on Android Platform
    Unilever expects to take advantage of new functionality, one of them being the possibility of collecting photos through the SFA system while doing surveys.

  • Nestle Automates With DSD and SFA Solutions
    The German subsidiary eliminates its paper system and automates its 320 delivery routes, while the Japan subsidiary equips 270 sales representatives with a mobile solution.

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