Mobility in Consumer Goods

Mobile devices are everywhere and the statistics on end user adoption are staggering. By the end of 2013, the number of mobile-connected devices would exceed the number of people on earth. Consumers and businesses alike have jumped on the bandwagon, and this month, CGT partners with Kony to ascertain adoption specifically for consumer goods companies. The results provide a snapshot of an industry that is embracing mobile technology on many levels. A full 80 percent of respondents have a mobile initiative currently in place at their organization, with another 15 percent developing a strategy.